Project Report on ANALYSIS OF FUNCTION AND MANAGEMENT OF IOCL OWNED OPERATED RETAIL OUTLET INDIAN OIL CORPORATION LIMITED ACKNOWLEDGEMENT Industrial training is an integral part of any management program. I feel lucky that i got the opportunity to do the training in one of the largest and most popular oil sector company‚ Indian Oil Corporation Limited. I take the opportunity to express our gratitude to all of them‚ who helped us to accomplish this challenging project in Indian Oil
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a real-time database management system into a vehicle control-system‚ data management on a higher level of abstraction can be achieved. Current database management concepts are not sufficient for use in vehicles‚ and new concepts are necessary. A case-study at Volvo Construction Equipment Components AB in Eskilstuna‚ Sweden presented in this thesis‚ together with a survey of existing database platforms confirms this. The thesis specifically addresses data access issues by introducing; (i) a data access
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Case Study One: Amazon.com Amazon started as an e-commerce book site and has now added music‚ toys‚ electronics‚ software‚ and home improvement equipment to its list of product offerings. The Amazon supply chain is longer than that of a bookstore chain such as Borders or Barnes and Noble because of the presence of an additional intermediary—the distributor. The distributor margins in the Amazon supply chain can also be viewed as an increase in cost. However‚ Amazon has exploited several opportunities
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Case Study Questions 1. What are the inputs‚ process‚ and outputs of UPS’s package tracking system? 2. What technologies are used by UPS? How are these technologies related to UPS’s business strategy? 3. What strategic business objectives do UPS’s information systems address? 4. What would happen if UPS’s information systems were not available? Answer: 1. A. Inputs * Package Information * Customer Information * Destination * Current Location of the parcels B. Process
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market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products‚ segmentation studies assist in the redesign and repositioning of existing products‚ in the creation of promotional appeals‚ and the selection of advertising media. In order to be a viable target market‚ a segment must be identifiable (by some criteria such as demographics‚ lifestyles‚ or
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April 23‚ 2012 Case study-Coke and Pepsi learn to compete in India Coke had been present in the Indian market until they left in 1977 because of a dispute over the trade secrets. They chose to leave instead of cutting their equity stake to 40% and handing over their secret syrup recipe. When Pepsi entered the market‚ sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales for the new venture. The government also mandated that Pepsi Food’s products be promoted
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies
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can customers contribute to value and satisfaction enhancement of services? Ques. 4 How does the intangible nature of service merit a different marketing treatment? Section-B Case Study. CNN – IBN Differentiating from the market leader In a competitive market‚ journalism has to be a collective enterprise. Stories that are in the public interest are overlooked by and large by the media because of stiff competition‚ which is also reflective of lack of good editorial judgement. TV news
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Case study : partnership Introduction: Danurex is a multinational company located in a European country. Dannurex is manufactures for consumers good and the company owns several brands popular in France. As France was a key foreign market for the firm‚ In the early 1990s the top management for Danurex company decided to merge their several separate French business offices into one single head office in france . Internal factors: The company decided that all local companies were to move to a new
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