The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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Definition of Enterprise Resource Planning Enterprise Resource Planning or ERP is actually a process or approach that attempts to consolidate all of a company’s departments and functions into a single computer system that services each department’s specific needs. It is‚ in a sense‚ a convergence of people‚ hardware‚ and software into an efficient production‚ service‚ and delivery system that creates profit for the company. While the idea is easy to grasp in theory‚ the reality has been different
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INTODUCTION Small and medium enterprise(SME’s) in India have a very important place in the Indian economy. Their contribution in terms of production‚ export‚ export‚ employment generation and all round growth of the country is well known. The role of SME sector in the nation building is well recognized not only in India‚ but also across the globe. The industrial engines of Japan‚ china‚ US‚ Germany and Taiwan are also driven by the SME sector. Finance/credit is the most critical component in any
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Question 1: Consider the sales process in each market (low-end residential‚ high-end residential and industrial). How effective are Jindi’s sales and sales management practices in the first two markets? What should they do to be effective in the industrial market? There are two main ways of sales process regarding this kind of product: 1. The Direct Walk-in 2. The Targeted Promotions The first one (the Direct Walk-in) consists in patrolling on the street to identify new constructions projects
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Question 4: Governments throughout the world have been slow to react publicly to serious problems such as SARS‚ mad cow disease‚ and now melamine contamination. Who benefits and who loses because of these delays? Benefits: 1. Government. Government wants to attract tourist and outsider to come to their motherland for both purpose‚ to promote tourism and to promote investor to invest and set up business in their country. For tourism industry‚ they want to attract tourist as many as possible
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Assignment on: Small Business Enterprise Contents 1. Introduction 3 2. Small Business Performance 3 3. Chosen Organization 4 3.1 Nature of the Organization 5 3.2 Scope of business 5 3.3 Performance of UKRD Group 6 3.4 Strength of UKRD Group 6 3.5 Weaknesses of UKRD Group 7 4. Removing weaknesses 8 4.1 improving the strength 10 5. Appropriateness and effectiveness of existing business plan 12 5.1 Improved business plan 12 6. Impact of the changes in the business 13 6.1 Monitoring of
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Executive Summary The purpose of this report‚ using Drogheda town as the location‚ is to develop an idea for a new tourism enterprise/business and essentially create a proposal including a written business and marketing plan for the tourism enterprise. The authors have decided on the business plan of creating a Package Tour programme with an office situated in Dublin alongside a website where tourists can see full details what is on offer‚ including pricing and contact details. There will also
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Computer Standards & Interfaces 24 (2002) 337 – 346 www.elsevier.com/locate/csi A synergic analysis for Web-based enterprise resources planning systems David C. Yen a‚1‚ David C. Chou b‚*‚ Jane Chang a‚1 b a Department of Decision Sciences and MIS‚ Miami University‚ Oxford‚ OH 45056‚ USA Department of Computer Information Systems‚ Eastern Michigan University‚ 412 Owen Building‚ Ypsilanti‚ MI 48197‚ USA Received 8 October 2001; received in revised form 3 December 2001; accepted 12 December
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Enterprise Rent-A-Car 1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives? Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied‚ improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience‚ the rental process‚ vehicle
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The problem with this case is……. CMR operates in two segments‚ commercial and residential. Blackstone is a large residential customer who accounted for 2.4%i of CMR’s total revenues and 13.2 %ii of CMR’s total residential revenue. * iii CMR’s CEO wants to grow sales to $70 million‚ ten times current sales‚ within ten years. He needs to decide whether to increase prices threatening the relationship with Blackstone‚ maintain prices as they are‚ or discontinue business with Blackstone. Analysis
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