1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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Rhetorical Analysis for “On Covers of Many Magazines‚ a Full Racial Palette is Still Rare” In David Carr’s essay‚ “On Covers of Many Magazines‚ a Full Racial Palette is Still Rare‚” the author states his opinion/analysis of the magazine industry and the‚ small amount of diversity that is involved with it at this time‚ but he believes that it could be on the rise. In this essay Carr takes his opinion‚ explains it‚ and also supports it with many statistics and quotes from people involved in the
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ได้เข้ามามีบทบาทในสังคมไทยเนื่องจากมีกลุ่มคนจำนวนมากที่เริ่ม หันมาให้ความสำคัญกับการดำเนินชีวิตมากขึ้นซึ่งบ้านอุ้มก็เป็นอ ีกหนึ่งบริษัทที่วางตำแหน่งทางการตลาดเพื่อตอบสนอง Lifestyle marketing โดยปัจจุบันสินค้าหลักของบ้านอุ้มก็คือนิตยสาร Lifestyle รายเดือน “ OOM Magazine” ซึ่งเป็นนิตยสารที่รวบรวมเนื้อหาที่เป็นประโยชน์และน่าสนใจเพื่ อเติมเต็มการดำเนินชีวิตของผู้อ่านในด้านต่าง ๆ ด้วยภาษาที่เป็นกันเอง และธุรกิจการเป็น Style Consultant ให้กับองค์กรต่างๆ ตาม โดยทั้ง 2 ประเภทการให้บริการของบ้านอุ้มได้ตอบสนอง Brand Equity
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I’ve decided to write a review of Seventeen Magazine. It is owned by Hearst Magazine that also distributes such readings as Cosmo Girl‚ Teen‚ and Marie Claire also targeted at adolescents. Even though this magazine is called Seventeen it’s targeted audience is structured for teenage girls between the ages of 13-18‚ roughly. The topics that are most popular in this magazine are many. The ones that stand out the most are on the cover which is hair‚ kissing boys‚ jewelry‚ and what to wear in
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Even though 89 percent of the magazines produced in Canada are foreign magazines the government believes that magazines produced domestically help preserve the Canadian culture. It is believed that the magazines produced domestically is the corner stone of Canadian identity. It was concluded by the Canadian governmental committee on Mass Media that the only national press Canada has comes from magazines. This government takes its magazines seriously. The domestic magazines are supposed to help Canadians
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a high capacity magazine holds? …….. 11 round but they can go all the way up to 20 in hand guns and 45 in rifles Importance statement (_/2): This is important because lowering the magazine size will prevent the amount of people being shot at in a shooting since there will not be as many bullets in the magazine. Credibility statement (_/2): I researched this topic over a couple days using various scholarly sources Preview (_/2): I am going to talk about why high capacity magazines should be illegal
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groups in advertising. Women’s magazines‚ often referred to as the "glossy bible" are infested with ads trying to sell women their product or idea. On average‚ when flipping through a magazine a woman or girl would see ads for cosmetic surgery‚ makeup‚ wedding dresses‚ perfume‚ diets‚ home cleaning products‚ jewelry and the list goes on. Women are also affected by the flawless‚ airbrushed and idealized models who are in these ads. How women are portrayed in magazine advertisements affects how women
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Magazines advertisements portray beauty using models that are usually abnormally thin. This makes most woman‚ especially those who are young‚ feel inferior and insecure about their own bodies. They believe they will only be beautiful if they look like the women in the magazines. Most women will try going on a crazy diets like the tapeworm diet‚ or the baby food diet‚ just to try to look like the models on the cover of magazines. Even young girls see the magazines as a reflection of what they should
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we can focus much of our efforts on building and expanding the business. 2. Existing capitals Since we already have the existing customers‚ contacts‚ suppliers‚ staff and equipment‚ there is a saving on time‚ energy and money when we start magazines. And the solid client base and contacts can help to maximize the success of the new business. So‚ it’s very beneficial for starting the related products. 3. Established professional work team The professional work team is already built. As
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Over the years‚ magazines have been publishing advertisements that try to appeal audiences with a certain acquired taste. For an example‚ Vogue magazines have been influencing American society since 1890 and have evolved to reflect modern women. Vogue has gone through many changes and has created a market for women’s magazines. The common market that Vogue tries to sell are mainly clothing‚ make up products‚ and cigarettes. In each era of magazine until today‚ you see a variety of changes of the
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