Internet Marketing: Prospects and impacts on consumer’s online purchase decisions A Dissertation Submitted to the............................................. Submitted By Mayank.......... ACKNOWLEDGEMENT This dissertation is produced to fulfil the partial requirement for Master’s Degree in Management. I am gratefully indebted to my dissertation supervisor‚ Mr. .......................................‚ lecturer and module leader of ..................... College‚ School of Business
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UNIT ONEAchieving Business Success | Information is everywhere. Information is a strategic asset. Without information‚ an organization simply could not operate. This Unit introduces students to several core business strategies that focus on using information to gain a competitive advantage‚ including: * Competitive advantages * Porter’s Five Forces Model * Porter’s three generic strategies * Value chain * Supply chain management * Customer relationship management
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To‚ L.J. Institute of Business Administration Vastrapur‚ Ahmedabad Project Guide‚ Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.
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INTERNET MARKETING ABSTRACT Internet marketing is becoming a hot topic in every business sector‚ and gradually plays a truly important role in any company’s multi-channel marketing strategy. However‚ how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing
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5 Business Driven MIS module 1 M OST COMPANIES TODAY rely heavily on the use of management information sys- tems (MIS) to run various aspects of their businesses. Whether they need to order and ship goods‚ interact with customers‚ or conduct other business functions‚ management information systems are often the underlying infrastructure performing the activities. Management informa- 1 2 tion systems allow companies to remain competitive in today’s fast-paced world and especially
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Model-of-Use DIGITAL OPPORTUNITIES FOR DEVELOPMENT 5 Michael Tetelman Michael Teleman was Senior Program Officer‚Technology Access and Application for the LearnLink Project. Foundations of Electronic Commerce Overview E-commerce‚ a prime driver of the global economy‚ has changed business processes worldwide‚ increasing logistical efficiencies and facilitating the buying‚ selling‚ and marketing of goods. Similarly‚ e-commerce has benefited millions of consumers through decreased
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TOURISM DEVELOPMENT PLAN The 2020 Vision for Tourism Working Smarter Towards a Sustainable Future October 2005 CONTENTS Executive Summary Introduction The Value of Tourism The Challenges for Tourism The 2020 Vision Strategic Hierarchy TDP Framework Key Customer Groups Destination Management Bedrock for Development J Skills and Training J Quality of the Natural and Built Environment J Transport Infrastructure Sector Specific Issues J Commercial Accommodation J Tourist Attractions J Eating
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GLOBAL SWOT ANALYSIS A report produced for TOUREG Project‚ Deliverable D.2.1 by the Department of Tourism Management of the Alexander Technological Educational Institute of Thessaloniki‚ Greece and the Technical University of Crete‚ Greece Research Team‚ A.T.E.I Thessalonikis Spyridon Avdimiotis‚ MBA Christina Bonarou‚ PhD Athanasios Dermetzopoulos‚ MSc Ioannis Karamanidis‚ PhD Thomas Mavrodontis‚ PhD Research Team‚ T.U.C. Vassilios Kelessidis Elisavet Kalonaki
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CHAPTER 1: INTRODUCTION 1. Overview Nowadays mobile phone plays the key role in communication in many countries including Malaysia. The rapid growth of the Malaysia Mobile industry has largely been due to the development of a simple and highly popular mode of mobile communication. The SMS (Short Messaging System) Statistics from Communication & Multimedia Malaysia had indicated that over 3‚406 million SMS have been sent in the first period of year 2005. It seems like the fifth factor
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