QRT E-Business Task 1 A.1 Viability of Product or Service Envy Beauty Supply and Salon is a full service beauty salon that was founded in 2010 by Suzy Smith. They are located in downtown Barstow‚ CA in the heart of the city. The salon offers a full line of high end services to their clients. Hair‚ nails‚ skin care and massage therapy are among the services they provide. They also carry an array of higher end beauty supply lines available for purchase in store. When the salon first opened
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Charlesworth‚ Alan. & Esen‚ Rita. (2010). Online marketing : A customer-led approach. Oxford : Oxford University Press. Krishnamurthy‚ Sandeep. (2011). Contemporary research in e-marketing. Hershey : Idea Group Pub. Smith‚ Philip. & Chaffey‚ Dave. (2012). eMarketing eXcellence. London: Routledge.
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QRT2 Task 1 Western Governors University E-Business QRT2 December 31‚ 2013 QRT2 Task 1 A1. Viability of Product or Service: Earlier this summer‚ one of my good friends and colleague partnered up with a couple of enterprising individuals and started a U-Swirl and Rocky Mountain Chocolate Factory franchise. This fast food restaurant‚ located in Issaquah‚ WA‚ being a franchise‚ has the backing and support of the parent entities of “U-Swirl Frozen Yogurt” and the gourmet chocolatier “Rocky
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QRT Task 2 A1. E-Commerce Solutions. Spice King houses its menu as well as a shopping cart for gathering orders. Payments are taken online through a company called Eat24. When clicking on checkout from Spice King’s site‚ customers are routed to Eat24’s secure site where they simply enter their payment information. Payments can be made via several payment types‚ including cash at delivery. Eat24 secures private payment information encrypting it with a SSL certificate. Eat 24 acts as a local
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Student Name MBA- IT Management E-Business QRT2 Task 1 April 15‚ 2013 A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton‚ WA. Their current site‚ www.spicekingrenton.com‚ could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more
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E-Business (QRT2) Task 3 Proposal for Online Business Expansion Website Design and Cost Estimates Field Clothing is a small street-wear and men ’s clothing company operating in Toronto‚ Ontario. The company derives its income from the design and direct-to-consumer sale of bespoke clothing items‚ including sweatshirts‚ t-shirts‚ and raw denim items. Two of the most popular items currently sold by the company include a black side-zip
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E-BUSINESS (QRT2) TASK 3! E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part 3 - Website Design and Cost The Paleo Candy Company is a small company located in San Antonio‚ Texas. The company has no storefront and derives its income from production and direct-to-consumer sales of its paleo candy. It has a variety of candy‚ but the best selling is the paleo toffee and salted caramel bacon bark. TheCompany makes candy following the "paleo principles of excluding agricultural products:
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arena" ➢ Helps to encourage ancillary industries to be set up to cater for the needs of the global player ➢ Benefits of eMarketing over traditional marketing • Reach ➢ The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals‚ eMarketing opens up new avenues for smaller businesses‚ on a much smaller budget‚ to access potential consumers from all over the world. • Scope
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QRT2 Task 2 Now that we have determined that moving into the online community is viable for us as a company‚ it is now time to continue the planning. We have discussed previously the strategic marketing tactics we will use and the way that we will use social media to ensure that we are ready to move forward. We will continue our planning and focus on the way that we will provide payment options for our customers. This will include what tools they will use and how
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accurate delivery to their customers Question 2) Who are Amazon.com’s competitors and how has it created its competitive advantage? Place tactics as part of the eMarketing Mix. The eMarketing space consists of new Internet companies that have emerged as the Internet has developed‚ as well as those pre-existing companies that now employ eMarketing approaches as part of their overall marketing plan. For some companies the Internet is an additional channel that enhances or replaces their traditional channel(s)
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