campaign audience‚ such as age‚ gender‚ career‚ and education. “We wanted to build an innovative‚ interactive social media campaign that would promote the launch‚ drive interest in the product features‚ and collect audience data‚” says Beata Bujalska‚ eMarketing Analyst at BMW Latin America. BMW generally supports marketing initiatives with corporate resources‚ but it did not have a corporate program that took advantage of social networking for this model. To promote and support the new model launches on
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NZIE Diploma in Applied Business 701Digital Marketing INTRODUCTION The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you
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My research About Tencent Founded in November‚ 1998‚ Tencent has grown into one of China’s largest and most used Internet service portal. Since its establishment over the last decade‚ Tencent has maintained steady growth under its user-oriented operating strategies. On June 16‚ 2004‚ Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. It is Tencent’s mission to enhance the quality of human life through Internet services. Presently‚ Tencent
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Module Booklet Group: Edexcel HNDB –G5‚ WH Module: Unit 30 – Internet Marketing Module type: Optional Module Code: D/601/1102 Module Credit: 15 Teaching Period: (15 weeks) Level: 5 Contact Hours: ((15*3) =45+ (6*3=18) =21=63 Lecturers: 15 weeks Revision Clinic: 3 week Feedback and Assignment Guidance: 3 weeks Module Leader: Andrew Wiggan Lecturer: Andrew Wiggan Start date: 29/09/2014 Day: Tuesday Time: 10:00 AM – 1:00 PM Room: 1301 / Computer Lab Term: September 2014 –March 2015 CONTENTS
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“What’s red‚ Italian and goes from 0 km/h to 100 km/h in three and a half seconds?” Ask this from any person on the street and you for sure will hear only one answer “Ferrari”. It was founded by Enzo Ferrari in 1943‚ the first Ferrari was built in 1947 and that is when the legend begins. Now it is hard to think of any other car that can make anyone feel more exclusive. It`s not just a sport car you own - it`s quality‚ passion‚ luxury and status that comes with it. We chose it for our group presentation
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References: 1. Chaffey D & P.R Smith (2002)‚ eMarketing eXcellence‚ Third Edition‚ Elsevier‚ Amsterdam 2. Fareena Saultan & Roy B. Herichs (2000)‚ Consumer preferences for Internet Services over time‚ Journal of Consumer Marketing‚ Volume 17 issue 5 3. Laurie Windham & Ken Orton (2001)‚ The
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Will e-market replace traditional marketing‚ in the future? Discuss. E-market or internet marketing is getting wider as the consumer only need the internet to buy or order the stuff they needed. They don’t need to go to the actual place to order but with just a single click they can have whatever they want. There are both advantages and disadvantages in e-marketing. However‚ as modernization occurs e-marketing is something many can’t live without. Everything is made easier with a click on the
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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References: Bradley‚ H. (2010‚ April 21). Customer Databases as Marketing Tools. Retrieved November 20‚ 2012‚ from Small Business Computing: http://www.smallbusinesscomputing.com/emarketing/article.php/3877761/Customer-Databases-as-Marketing-Tools.htm Federal Trade Commission. (2002‚ October 17). FTC Offers Guidance on How to Protect Customer Information. Retrieved November 20‚ 2012‚ from Federal Trade Commission: http://www.ftc.gov/opa/2002/10/safeguard
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MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab LOGO CONTENTS About Marketing Marketing - Product Marketing - Promotion Marketing Strategy E - Marketing GeoInformation and ICT in Market Research – Marketing Notes ABOUT MARKETING GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING GeoInformation and ICT in Market Research –
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