Harvard Business School • McGee‚ J • Montgomery‚ C. and Porter‚ M. E. (1991) Strategy‚ Harvard Business School Press • Oréal‚ S • Porter‚ M. E. (1980) Competitive Strategy‚ New-York‚ The Free Press • Chaffey‚ Dave and Smith‚ Pr (Latest edition) Emarketing excellence: Planning and Optimising Your Digital Marketing‚ Oxon‚ Routledge - E-Book available (Library website)
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Establishing a personal connection with prospective and existing students is essential to Alaska Pacific University. That’s why the private college employs some of the latest Internet technology to make its website more engaging lo visitors‚ who can explore through different entry points based on their areas of interest. They can quickly locate and view information from a programs‚ academics or admissions perspective. Offering information in a more categorized fashion makes it more meaningful
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Managerial Perspective. 4th Ed. Prentice Education. Upper Saddle River NJ Chaffey‚ D. 2009. E-business and e-commerce management : strategy‚ implementation and practice 4th Ed. Prentice Hall. Harlow : Financial Times Chaffey‚ D and Smith‚ P.R. 2005. Emarketing Excellence : the heart of Ebusiness. 2ND Ed. Heinemann. Oxford : Elsevier Butterworth Websites http://www.netmba.com/strategy/value-chain/ [Accessed 24th February 2010] http://newsgroups.derkeiler.com/Archive/Misc/misc.survivalism/2009-01/msg00085
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INDEX 1. What is Marketing? 2. What is Internet Marketing? 3. Introduction 4. Objectives of online marketing 5. Objectives of a business having a retail outlet/ showroom. 6. Advantages of Internet Marketing 7. Disadvantages of Internet Marketing 8. The Questionnaire 9. The Results 10. Results in a nutshell 11. Survey conducted by SEO Industries- A U.S based industry 12. Literature Review 13. Recommendation 14. Conclusion 15. Bibliography 16. Webliography What is Marketing
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|[pic] |Course Syllabus | | |College of Information Systems & Technology | | |BSA/310 Version 8 | |
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(2012). Communication Process. Retrieved from http://www.stfrancis.edu/content/ba/ghkickul/stuwebs/btopics/works/comproc.htm Viera TV VIERA-LED TV. (2012). Retrieved from Panasonic: https://direct.panasonic.com.my/Products.aspx/Category/214# What is eMarketing and how is it better than traditional marketing? (1999-2012)
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MRC1313 MARKETING MANAGEMENT SEASON LONG PROJECT Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098 Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233 Table of content INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND .........................................................
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[pic] THE NETWORK ECONOMY The Network Economy The history of economics of the Industrial Revolution since its beginnings is based on growth. Growth of people meant more customers and growth of production‚ which lead to growth in profits. This so-called “old” or traditional economy was based on bulk production‚ demanding large quantity of resources and limited know-how. The traditional economy‚ according to Alfred Marshall was based on diminishing returns. According to him producers
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References: Stokes‚ R. (2010). eMarketing: The Essential Guide to Online Marketing. Online: Flat World Knowledge Inc.
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In Cannes‚ 2016 Airtel’s ‘Share The Load’ advertisement won the Bronze Lion award in the Creative Effectiveness category. The advertisement created an impact with audience through the message of sharing household responsibilities equally. If looked closely‚ the advertisement was developed in the stages of storyboarding and scriptwriting stages. Storyboarding is the stage where the concept is developed into a story and scriptwriting binds the story to the theme before it is presented to the audience
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