EMBRAER - EMPRESA BRASILEIRA DE AERONAUTICA S.A. Embraer SA is a Brazil-based holding company primarily engaged in the manufacture of aircrafts. The Company’s business activities are divided into main business segments: Commercial Aviation; Defense and Security‚ and Executive Aviation. The Commercial Aviation segment is involved in the development‚ production and sale of commercial jets‚ as well as in the provision of support services‚ with emphasis on the regional aviation industry and aircraft
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International management Strategic Management Process Contents: 1. A brief Background about Mauricio Bothelho 2. A brief history about Embraer 3. Case Study contents Who is Mauricio Bothelho? At age 26‚ Mauricio Botelho left his hometown of Rio de Janeiro to take a job in the Amazon jungle. A promising mechanical engineer‚ he signed on to help build a sawmill on Marajo Island in northern Brazil. Given the remote location‚ the challenges were many‚ yet the project thrived. "There was nothing
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The Embraer E-Jet family is a series of narrow-body medium-range twin-engine jet airliners produced by Brazilian aerospace conglomerate Embraer. Announced at the Paris Air Show in 1999‚ and entering production in 2002‚ the aircraft series has been a commercial success. The aircraft is used by both mainline and regional airlines around the world. Inspired by Santos-Dumont‚ Embraer is one of the world’s leading aircraft manufacturers‚ a position achieved through the commitment to full customer satisfaction
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1. Perform a brief SWOT analysis of Embraer. A SWOT analysis is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats involved in a project or in a business venture. The Embraer was created in1969 by military government have several strengths‚ one of them is their strategic place. It was located in San Jose dos Campos in Sao Paulo or was called “Technology Valley” which consist of industrial cluster in aerospace telecommunication‚ auto mobile and
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ISB PGPMAX Brazil Term Embraer: in Search of Sustainable Competitiveness Prof. Carlos Arruda; Prof. Georges Blanc; Profa. Erika Barcellos Revised Version January 2011 PRODUCING AIRCRAFT FOR THE WORLD IN BRAZIL EMBRAER: IN SEARCH OF SUSTAINABLE COMPETITIVENESS 2 PRODUCING AIRCRAFT FOR THE WORLD IN BRAZIL EMBRAER: IN SEARCH OF SUSTAINABLE COMPETITIVENESS “Some years ago our competitors used to say: How dare these “ugly ducklings” from South America try to sell an aircraft in the
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quality of products. Weakness: • The company lacks in the formation of knowledge and specialized suppliers • It doesn’t have the targeted government program to focus on R & D in order to bring the small tech suppliers in the aerospace industry • Embraer ‘s relationships with the universities is also quite weak as compared to the wellcontrolled ties which is observed between the companies and the university based R&D centers in the US and Europe • Weak innovation structure • Located in an emerging
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been increasingly intensified. Medium-Low * Competitor analysis: a) Who are our competitors? * Embraer * ATR b) What are their capabilities? Manufacturing: Their ability to satisfy the demands in terms of quality & efficiency Assembly A brief conclusion about the position of the firm against its competitors: Embraer is a huge threat because of its increasing power over the industry. * The development directions of the industry The
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CASE STUDY Bombardier Aerospace: The CSeries Dilemma Propaedeutics in Strategy 70-450-12A FOROUGH ENSANDOUST MARTICULE 11142559 1. Current Performance As of September 30‚ 2012‚ the total number of 138 units of CSeries100 and CSeries300 commercial jets are ordered‚ while it now expects the first delayed delivery before the end of next June‚ a delay that had been anticipated due to high performance milestones set by company .According to Pierre Beaudoin CEO ‚company requires more time to
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Embraer: Shaking up the aircraft manufacturing market. Embraer is the world’s leading regional aircraft manufacturer. Since 1994‚ Embraer has successfully introduced 7 commercial jet models in the market. Within past decade the demand for the small scale aircrafts has been rapidly increased in the world aircraft market. This has created high opportunities for Embraer. According to Embraer’s official website‚ their mission is: “It is Embraer’s business to generate value for its shareholders‚
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UNDERSTANDING THE CASE PROCESS INTRODUCTION The purpose of this section is to help you to understand what a case is and how you‚ as a student of business‚ can more effectively prepare your answers and benefit from a case discussion. The material covered in this section includes: 1. Understanding what a case is. 2. Reading a case effectively. 3. Analysing and preparing for a case discussion. 4. Reporting your case findings. 5. Discussing the case. 1. Understanding what a case is. Socrates
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