Experiential retailing is an interdisciplinary and innovative concept that crosses the fields of merchandising and hospitality management. Merchandising and hospitality industries‚ two of the largest industries worldwide‚ are merging as a single-source business offering total consumption experiences‚ as illustrated by many restaurants and soft-goods retailers who capitalize on each other for incremental profit. Experiential retailing is viewed from five key concepts: experiential consumption‚ symbolic
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Journal of Retailing 85 (2‚ 2009) 129–144 Understanding Retail Managers’ Role in the Sales of Products and Services Todd J. Arnold a‚∗ ‚ Robert W. Palmatier b‚1 ‚ Dhruv Grewal c‚2 ‚ Arun Sharma d‚3 Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States b University of Washington‚ Seattle‚ WA 98195-3200‚ United States c Babson College‚ Malloy Hall‚ Babson Park‚ MA 02457‚ United States d Department of Marketing‚ University of Miami‚ Jenkins Room 521‚ Coral Gables
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The Emergence of the Gastrosexual Commissioned for PurAsia Research conducted by the Future Foundation 2008 Contents Foreword ..................................................................................................................................................3 Introduction ..............................................................................................................................................4 1. The man who cooks........................................
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Emergence of Pakistan: The Indian Independence Act was passed by the British Parliament on July 18‚ 1947‚ giving rise to the Indian Union and Pakistan. It also saw the end of British raj in India from August 15‚ 1947. The Muslims of the sub-continent had finally achieved their goal to have an independent state after a long and relentless struggle under the single-minded guidance of the Quaid. Pakistan emerged on the map of the world in 1947. This came about beacuse of the Two-Nation Theory of which
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The Emergence of Europe In the Early Middle Ages: The Germanic Tribes‚ the Roman Legacy‚ and the Christian Church Marina Lundstrom History 114 – Western Civilization & The World I Due: November 8‚ 2014 After the fall of the Roman Empire around the fifth century‚ it took “hundreds of years” for the western part of Europe “to establish a new society.”1 The emergence of this new European civilization during a period known as the Early Middle Ages‚ included three major components: the
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1Introduction The growing use of the internet for business transaction has profound effect on the banking industry. In the developing countries‚ education and infrastructure are obvious factors in the slow adoption of technology in developing countries; there are probably other issues like trust that plays role. This study finds out into adoption issues of internet banking in Kenya. Internet banking allows customers to perform a wide range of banking transactions electronically via the bank’s Web site
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Principles of Retailing: The format of a retailer is the overall appearance and feel that it presents to customers‚ primarily its look and layout‚ the sort of range it stocks and the approach taken to pricing. New format : development of online business Format is distinct from fascia which‚ strictly speaking‚ refers solely to external appearance. Retailers occasionally use it as as a synonym for format. Retail internationalization Companies like wal-mart‚ testco‚ internationalie due to the
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In economics and related disciplines‚ a transaction cost is a cost incurred in making an economic exchange. A number of different kinds of transaction costs exist. Search and information costs are costs such as those incurred in determining that the required good is available on the market‚ who has the lowest price‚ etc. Bargaining costs are the costs required to come to an acceptable agreement with the other party to the transaction‚ drawing up an appropriate contract‚ etc.. Policing and enforcement
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Transaction exposure The transaction exposure component of the foreign exchange rates is also referred to as a short-term economic exposure. This relates to the risk attached to specific contracts in which the company has already entered that result in foreign exchange exposures. A company may have a transaction exposure if it is either on the buy side or sell side of a business transaction. Any transaction that leads to an inflow or outflow of a foreign currency results in a transaction exposure
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INTRODUCTION: Retailing is playing a major part in Indian business emergence. There are many modern business systems taking place in Indian market because of Globalization. But retailing is the foremost part of them which is predicted to have a better growth. When it was said retailing‚ organized and unorganized retailing will come in to picture to debate. Unorganized retailing is the tradition of India and organized retailing was on track from early 90’s. In this context organized retailing is successively
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