MKT 360 Test 2 Review Fall 2011 IMPORTANT CONCEPTS Chapter 5 1. Does cultural adaptation require that businesspeople give up their customs when working overseas? Depends 2. What are Cultural Imperatives? Cultural Electives? Cultural Exclusives? Imperatives: social relations‚ etc. Electives: optional customs Exclusives: customs only for locals‚ you do not participate. 3. What is Edward T. Hall’s theory of cultural context and linguistic communication
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The Global Financial Crisis of 2008 is the most serious Financial Crisis after the Great Depression of the 1930’s. Years of Borrowings from Banks‚ Governments‚ Households & Companies have led many of people in WEST hopelessly into DEBT. What the west have done is they have funded Unsustainable lifestyle using others money i.e. Debt. Debt was thought as developing Countries’ problem‚ but it has now become Developed Countries’ Problem. The financial sector was saying the prices of the Houses
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Russia‚ India and China based upon their economic similarities. It was becoming apparent that countries outside of the western world were quickly developing the ability to become a global power. Brazil‚ Russia‚ India‚ and China were already labeled as emerging markets‚ and each were beginning to grow economically‚ but the new term evidenced a new respect for the potential that each had. The most prominent attributes shared by the BRIC nations were that each had large populations‚ underdeveloped economics
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Principio del formulario [pic] From Regional Star to Global Leader [pic][pic] Título: From Regional Star to Global Leader. De: Nohria‚ Nitin‚ Tsang‚ Katherine‚ Javidan‚ Mansour‚ Champy‚ James‚ Harvard Business Review‚ 00178012‚ Jan2009‚ Vol. 87‚ Fascículo 1 Base de datos: Business Source Premier Texto completo en HTML From Regional Star to Global Leader Contenido 1. Yang Jianguo was promoted from country manager for China to global head of product development at a staid French
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Case study C: GSK‚ a merger too far? 1- Derive three opportunities and three threats for GSK by first making the PESTEL analysis of the macro-environment surrounding the pharmaceutical industry. (9 points) * PESTEL analysis of the pharmaceutical industry: Political: Since the creation of healthcare insurance‚ companies have to conform themselves to two kinds of systems: 1) The universal system applied for example in France‚ with less demand in new technologies. 2) The very selective anglo-saxon
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another country in the case of offshoring. If accomplished on same continent‚ it will be the case of onshoring. And if accomplished in same country‚ it is the case of near-shoring. By examining these various terms in association with globalisation‚ the emerging countries and the desire for growth in the western world‚ studies indicate that offshoring is undergoing a slight turnaround‚ or at least‚ some want to see that happening. This might be answer for the everlasting desire for growth‚ after the financial
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Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday‚ but so it was this year for Bob McDonald. On June 20th‚ as he turned 59‚ the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming
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Green Marketing Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality‚ Performance‚ Affordable Pricing and Convenience without having a detrimental input on the environment. What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally
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1. How should Lingham manage the dual structure with Cape Town and Silicon Valley? In this case‚ we have a company which headquarter is based to Silicon Valley and has subsidiary into other countries. Cape Town is one of them‚ and the office was not structured as others‚ for the only reason that there was no developed market in South Africa for company to invest. Yola was in his internationalization process beginning. The Problems of organization and human resource management were the major
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the revolution in information and communications technology‚ and market-oriented liberalisation – principally of trade and finance but also to some extent of movement of people. Globalisation has created huge increases in prosperity‚ notably in emerging markets‚ above all in China. It has reshaped the activities of business‚ creating integrated chains of innovation‚ production‚ marketing and distribution. Yet it has also caused huge stresses as production has shifted to low-wage economies‚ “winner-takes-all”
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