Case study C: GSK‚ a merger too far? 1- Derive three opportunities and three threats for GSK by first making the PESTEL analysis of the macro-environment surrounding the pharmaceutical industry. (9 points) * PESTEL analysis of the pharmaceutical industry: Political: Since the creation of healthcare insurance‚ companies have to conform themselves to two kinds of systems: 1) The universal system applied for example in France‚ with less demand in new technologies. 2) The very selective anglo-saxon
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another country in the case of offshoring. If accomplished on same continent‚ it will be the case of onshoring. And if accomplished in same country‚ it is the case of near-shoring. By examining these various terms in association with globalisation‚ the emerging countries and the desire for growth in the western world‚ studies indicate that offshoring is undergoing a slight turnaround‚ or at least‚ some want to see that happening. This might be answer for the everlasting desire for growth‚ after the financial
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Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday‚ but so it was this year for Bob McDonald. On June 20th‚ as he turned 59‚ the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming
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Green Marketing Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality‚ Performance‚ Affordable Pricing and Convenience without having a detrimental input on the environment. What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally
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1. How should Lingham manage the dual structure with Cape Town and Silicon Valley? In this case‚ we have a company which headquarter is based to Silicon Valley and has subsidiary into other countries. Cape Town is one of them‚ and the office was not structured as others‚ for the only reason that there was no developed market in South Africa for company to invest. Yola was in his internationalization process beginning. The Problems of organization and human resource management were the major
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Outsourced manufacturing of handsets Demands in the developed markets like US & Europe has saturated Significant growth has been noticed in the Middle East‚ Southeast Asia‚ Africa‚ China‚ India and South Korea. Demands of low cost phone in the emerging market has
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responsibility roles. Table of Contents Page no 1. Introduction 4 1.1 Joint venture mode 5 1.2 Greenfield entry mode 5 1.3 Massive advantages helped Renault adopt JV entry mode 6 2. Discussion on India as an emerging Economy 6 3. Finally Indian market characteristics convinced to adopt JV mode 7 4. Conclusion 8 5. Good Corporate Citizen 8 6. Political Risk Management 8 7. Recommendations 9 8. Short Action plan 9
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trends Category trends show a dichotomy between developing and developed beer markets. With incomes rising in emerging markets‚ consumers have shifted from informal‚ often commoditised‚ unregulated forms of alcohol to aspirational‚ attractively branded and safer beer products. The period from 1999 to 2008 saw commercially produced beer increasing its share of total alcohol consumption in emerging markets by over 800 bps from 32.8% in 1999 to 41.2% in 2008 on a pure alcohol basis. The same period saw a
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Table of Contents Executive Summary 3 » » » » » » » » Rising Card Payments Drive Economic Growth Study Methodology 4-6 The Macroeconomic Impact of Card Usage Card Payments‚ Private Consumption and GDP Results Differ for Developed and Emerging Economies Methodology The Value of Card Payments: Less Friction‚ More Efficiency Cards Benefit All Parties Involved in Many Ways Benefits to Consumers and Merchants 7-8 Ongoing Effects on GDP of Greater Card Penetration: Measuring Elasticity
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trends and ideas spread‚ which is globalization. Globalization’s impact on the general media landscape is huge because we now have formed what is called a global village. Marshall McLuhan’s coined the term global village‚ which means that new emerging technologies are bring together the
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