Cross-cultural Translation Studies as Thick Translation Theo Hermans (University College London) 1 Aristotle Let me begin with two specific examples. Both will have a familiar ring. I do not intend to discuss either example in any detail. They merely serve to illustrate‚ however briefly‚ the kind of problem I am trying to address. My first case concerns Aristotle‚ and more particularly John Jones’ book On Aristotle and Greek Tragedy (1962‚ 1971). In the history of readings‚ of interpretations‚
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Cross-Cultural Perspectives Cross-Cultural Perspectives Cross-Cultural Perspectives McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location‚ to locations in different states‚ to a global corporation. McDonald’s continue
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Cross-Cultural Perspectives Cross-Cultural Perspectives Coca-Cola sells in more than 200 countries‚ has been in business for 125 years‚ and has almost 140‚000 employees ("The Coca-Cola Company"‚ 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola"‚ 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three
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A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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Cross-Cultural Perspectives Cheryl Byers ETH/316 February 16‚ 2015 Kevin Forsberg Cross-Cultural Perspectives Cross-cultural perspectives are just that‚ an individual perspectives of other another culture in comparison to another. Cola-Cola was created May 8‚ 1886 by John Pemberton and Jacobs’ Pharmacy was the first place it was served at. In 1906‚ Coca-Cola expanded to three countries outside the United States. In 1912‚ they expanded to the Philippines and then to Asia for the first time. In
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The headline of the article is “Cross Cultural Understanding as a Basis for Lasting Business Relationship”. It is the article published in June 2009 by the author Anna Shevchenko‚ who is the senior consultant at Farham Castle International Briefing Center. The article originally appeared in the printed version of the RBCC Bulletin (Russo-British Chamber of Commerce-the monthly magazine for Chamber members) Торговая палата. It is addressed to the readership of this periodical publication‚ primary
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CROSS CULTURAL RELATIONSHIPS As the world becomes more and more internationally connected‚ the need to understand people from different cultures and how to interact appropriately with them also increases. Managers and leaders need to develop intercultural competences that can help them be more aware of their own culturally-based perceptions‚ norms‚ and patterns of thinking‚ and consequently adapt their behaviors according to specific cultural contexts. Managing people across cultures offers solid
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Cross-Cultural Communication As discussed earlier‚ managers increasingly find themselves functioning within a global environment. This trend toward a borderless world complicates the communication process and thereby threatens the manager’s success when attempting to build rapport‚ probe for information‚ and interpret nonverbal behaviours. Let’s begin this discussion by explaining the role culture plays in the communication process‚ and by pointing out key factors that increase the likelihood of
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"We didn ’t all come over on the same ship‚ but we ’re all in the same boat."- Bernard Baruch Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries‚ in a way that preserves mutual respect and minimizes antagonism‚ that is‚ it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand
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The purpose of this essay to demonstrate the cultural differences between the UK manager going to work as an expatriate manager in Colombia. By taking into consideration Hofstede‚ Bond‚ Trompenaars and other cross cultural management researchers to advise the UK manager about the Colombian culture‚ taking into consideration the differences between leadership styles‚ decision making‚ recruitment and selection‚ motivation‚ planning and team versus individual working.The reason for selecting Colombia
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