Chapter 1 Introduction Marketing for Hospitality and Tourism ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education
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Situational Leadership in Hospitality If one look at the nature of the hospitality industry‚ it is serviced-base‚ it is labor-intensive‚ it is renowned for its high staff turnover and labor diversity in term of age‚ culture‚ and background; one may conclude that the industry is all about people. When people become the most valuable asset of an organization‚ simply managing them is no longer sufficient to compete in today’s challenging business world. Leadership has become the new key operative word
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Environmental‚ Health‚ and Safety Guidelines TOURISM AND HOSPITALITY DEVELOPMENT WORLD BANK GROUP Environmental‚ Health‚ and Safety Guidelines for Tourism and Hospitality Development Introduction The Environmental‚ Health‚ and Safety (EHS) Guidelines are technical reference documents with general and industryspecific examples of Good International Industry Practice (GIIP) 1. When one or more members of the World Bank Group are involved in a project‚ these EHS Guidelines are applied as required
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Culture‚ Hospitality and Tourism The word “culture” cannot be defined with a precise and singular definition. In fact‚ Raymond Williams‚ a leading cultural theorist‚ pointed out “Culture is one of the two or three most complicated words in the English language” (Williams 1983:87). There are more than one hundred definitions of culture depending upon the various academic disciplines‚ ranging from literacy studies to anthropology and sociology. Different scholars have different views about what
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Introduction to the Hospitality (Unit 1/2 BTEC Hospitality) [pic] First edition Issued Monthly Price £1 [pic][pic] [pic] [pic] Dear Reader‚ Welcome to this the first edition of my new “Hospitality in Focus” magazine. I hope you enjoy the information and news it has to offer you. In future editions you can look forward to restaurant reviews‚ specialist articles from‚ Guest reporters
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The Encarta World English Dictionary defines catering as‚ “to provide what is wanted or needed in a particular situation or by a particular group of people; to provide food and drink for a social or business function” (Encarta Dictionary‚ letter C.) Catering an event is something that is very important‚ not only within the job‚ but throughout the process of training. In fact‚ without proper training‚ one may lack set of skills that can stop an individual from achieving success at customer satisfaction
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production possibility frontier; ✔ analyse the shape and the position of the production possibility frontier; ✔ understand the concept of productive efficiency. ■ Scarcity and choice In Unit 1 we saw how the study of economics was based around the issue of scarcity and choice. As consumers our wants are unlimited‚ but there is a limit to what an economy can produce because of a scarcity of resources. As consumers and voters we are‚ of course‚ interested in what an economy can produce. What an economy
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Introduction Nowadays‚ tourism‚ hospitality and events have grown to become an indispensable part of people’s life‚ this is an important chance for these industries to improve and develop the status. Furthermore‚ tourism‚ hospitality and events industries is typical experience which focus on customer’s experience based on mental and material progress which offered by supplier. As a manager of tourism‚ hospitality and events industries should learn about essence of industry and understand the interrelated
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Represent the taxpaying citizens and their opinions. Organize tourism. Market tourism (international promotion of landmarks) Establish general laws‚ rules‚ regulations and environmental policies. Educate tourists about culture. • The tourism industry Been accused of: Being mainly concerned with short term profit‚ rather than long-term sustainable profit. Exploit environment. Do not raise awareness of tourists about sustainability. Owned by big transnational corporations Market destination(
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franchising in hospitality. What are the trend and benefit of such grouping Franchising as a concept can be characterized as one that has been subject to a wide range Of definitions resulting in a great deal of confusion. Franchising can almost be viewed as a stream of literature in its own right. http://hotelmarketing.com/index.php/content/article/top_10_hospitality_industry_trends_for_2012 The upcoming year is projected to be a better and brighter one for the hospitality industry‚ but what are
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