Research paper On NEW ERA MARKETING: ENGAGING BUSINESSES Written by : Prof. Shikha Ajmera Associate Professor‚ Taxila Business School Email id : shiks_a@yahoo.com Contact No : 09351528049 New Era Marketing : Engaging Businesses Abstract Marketing; the lifeline of businesses truly gives zest to the corporates and makes a striking difference to the brand and its equity. The ethos of marketing keeps changing with the times. As the customer becomes more knowledgeable‚ the customer
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Marketing is everywhere. Formally or informally‚ people and organizations engage in a vast number of activities that we could call marketing. Indian consumer today is economically far better off than his earlier generations. The coming years will bring full of high-return marketing opportunities. By closely watching the hottest trends‚ a marketer can make smart choices that let him step ahead of his slower-moving competitors. In these terms‚ marketers nationwide are setting their plans for future
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Emerging Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers‚ and supplying them at prices that will yield profits. Thereby the concept is a philosophy‚ not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever‚ as more retail
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EMERGING TRENDS – BUSINESS ANALYTICS By 2018 US alone would have a shortage of 1.4 lacs to 1.8 lacs people with analytical skills. Data Scientist‚ Business Analyst‚ Business Intelligence are all alternate nomenclature for a similar skill set. The Need: The amount of data being generated globally increases by 40 percent a year‚ according to the McKinsey Global Institute‚ the consulting firm’s research arm. Gartner predicts that data will grow 800 percent over the next five years and 80 percent
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Emerging Trends in Pakistan Online Shopping Keeping all other factors aside‚ I’d choose online shopping just to avoid the pain of having to visit shop after shop to find a decent item of clothing. Such is the case with hundreds of thousands of Pakistani’s who are shifting to the convenience of e-purchases over the traditional 4 odd hour shopping marathon. And then there is the variety‚ free home delivery‚ price comparisons‚ privacy‚ comfort and whatnot. In a nutshell‚ online shopping is the
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Emerging Trends Research Paper High Speed Information Access Anthony Landamia COMM 215 – Essentials of College Writing Carol McDonald‚ FAC April 10‚ 2001 High Speed Information Access Communications technology is progressing at light-speed‚ seemingly shrinking our world‚ as we can now communicate and conduct business in real time around the globe. Through innovations such as high-speed modem technology‚ businesses and people can share new ideas with friends and colleagues from
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promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage. This compounds a key frustration online retailers face: the integration of multiple technologies‚ few of which were built for today’s evolved use cases. This paper explains the emerging trends in e-commerce in greater detail. DETAILS ABOUT THE SURVEY In November 2011‚ Endeca conducted the Trends for 2012 in Business to Consumer
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bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. Advantages of CRM Using CRM‚ a business can: · Provide better customer service · Increase customer revenues · Discover new customers · Cross sell/Up Sell products more effectively
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EMERGING TRENDS IN ENTREPRENEURSHIP Introduction We all know that entrepreneurship is about attempting to assemble resources including innovations‚ finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new business; however‚ in recent years‚ the term has been extended to include
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Emerging trends in Human Resources Management Robert c. myrtle‚ dpa Director‚ executive master of leadership Professor of public administration‚ and Professor of gerontology Emerging Trends in Human Resources Management (HRM) Session Outcomes: • Discover the global trends affecting human resources management‚ • Describe the impact these trends are having on organizations and the management of human resources‚ • Develop an appreciation of the changing role of human resources management
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