as a cultural anthropologist requires participant observation‚ interviews‚ and observation. (Knight) The etic and emic-orientated styles are two different styles that applied anthropologists use in their field work. The etic-orientated approach is a perspective that in ethnography uses concepts and categories for the anthropologists culture to describe another culture. (Ferraro/Andretta) The emic-orientated approach is a viewpoint in ethnography that uses the concepts and categories that are relevant
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THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RE... Page 1 of 8 THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RESEARCH: A PERSONAL CONSTRUCT THEORY PERSPECTIVE Richard E. Plank‚ Western Michigan University ABSTRACT Cross-cultural research in marketing‚ particularly involving the measurement of behaviors and attitudes using methodologies which require the respondent to respond to scale type questions‚ is difficult as well as time and resource intensive. A major issue is the
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Part 1. I believe that the major difference between the speeches were that Brutus was forward and told everything in one big piece. His speech was more complex and he got a certain point across to the crowd. In my opinion was quite ignorant and rude. Brutus addressed the crowd with an inferior tone. Brutus’ speech was also in a lecture form. On the other hand‚ Antony’s speech was kind‚ humble‚ and formal. (Your hearts and minds to mutiny and rage)He addressed the crowd as an equal. He didn’t
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Top of Form Question 1. Question : Which of the following is an example of an etic description of teen pregnancy in America? Student Answer: One of my friends in high school got pregnant in her sophomore year. She and the father decided to keep the baby‚ got married and just celebrated their 10th anniversary. They both finished college and have good jobs now. It just goes to show that people can overcome teen pregnancy and become successful parents. Although popular opinion sometimes
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socialization of children‚ adult consumer‚ and intergenerational socialization reflects home theaters. To measure the cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic approaches on cross cultural end user research. While emic focuses upon indulgent issues from the viewpoint of the subjects being studied. All culture influences are not stagnant and do change over time from adults to children behaviors. Within the context of the consumer
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Research I Undertake Business Research Methods MBA2010-L-A1 Submitted By: - Suraj Rai Student ID: - 072078 - 77 University ID: - 27003380 Abstract In this paper I have tried to explain the concept of positionality and its various parameters like emic and etic‚ positivist‚ interpretivist‚ empiricist and rationalist‚ constructivist and reductionist. Then‚ I tried to analyze my positionality on the basis of these points and how these will effect on the research that I select and the methodologies that
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It is easier to travel and work abroad today than it has been in the past. Young people travel to seek their fortune in new countries. Families go on holidays to exotic places. Older people retire and buy a house in the sun far away the home they have always had. Also have we seen people pack up their homes and move far distances‚ not because they want to‚ but because of war and poverty‚ to find a safer environment for themselves and their children. This increases the importance of understanding
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Contents Introduction: Etic or Emic? At what extent are McSweeney’s critiques valuable? 4 Research Validity 5 Research Reliability: 5 Research Sample 5 Back to Culture 7 Questionnaire and Dimensions 8 History and Research Validations 9 Conclusion 10 Bibliography 12 Introduction: Etic or Emic? At what extent are McSweeney’s critiques valuable? Arguably‚ Hofstede’s work (1980‚ 1997) represents a pioneering approach of culture as a way of comparing international management frameworks
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Methodological issues in cross-cultural marketing research A state-of-the-art review Naresh K. Malhotra Georgia Institute of Technology‚ Atlanta‚ Georgia‚ USA Cross-cultural marketing research 7 James Agarwal University of Regina‚ Saskatchewan‚ Canada and Mark Peterson University of Texas at Arlington‚ Texas‚ USA To be cross-cultural‚ the marketing research project must be conducted across nations or culture groups‚ rather than across provinces or ethnic groups (Berry‚ 1980). For the
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various ways in which etic and emic models can help businesses specialize their marketing communication universally (Mashewaran and Shavitt‚ 2000). The researchers have found that while many businesses have been increasingly interested in gaining a better understanding in consumer psychology‚ they have not been able to gain ground in the promoting consumer psychology as a discipline (Mashewaran and Shavitt‚ 2000). Mashewaran and Shavitt discuss the necessity to equally evaluate the emic‚ or the cultural
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