C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and
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HH General Sheikh Mohammed bin Zayed bin Sultan Al Nahyan is the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces as well as virtually next in line to President of the United Arab Emirates. Sheikh Mohammed received his formal education in the UAE and England and graduated from the Royal Military Academy Sandhurst in 1979. His military training included courses in basic armor‚ basic flying‚ helicopter conversion‚ tactical flying‚ and basic paratroops. He has also completed
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Persian Gulf The Persian Gulf is a geographical area in the Middle East. It is located in the Western Asia between Iran (Persia) and the Arabian Peninsula. The basin countries include: Iran‚ Iraq‚ Kuwait‚ Saudi Arabia‚ Qatar‚ Bahrain‚ United Arab Emirates‚ Oman and the Musandam Governorate. This land is well-known because of the oilfields and natural gas fields but also for different good fishing grounds‚ extensive coral reefs‚ and abundant pearl oysters even though this activities are now affected
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العربية المتحدة The United Arab Emirates (UAE) ------------------------------------------------- Executive Summary Cultural/Background United Arab Emirates is a country that is built of several different emirates located on the peninsula of the Persian Gulf. Located in the Middle East the United Arab Emirates is a predominately Islamic society. Muslims account for 96% percent of their population‚ and unlike traditional Islamic countries the United Arab Emirates prides itself on being understanding
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RESIDENTIAL RESEARCH Summer 2013 DUBAI PRIME RESIDENTIAL REVIEW Highlights • Prime residential prices have risen since the beginning of 2012. In 2013 the price of luxury villas have increased by 11.4% and prime apartments have risen 15.1% in value. • The year-on-year increase from June 2012 to June 2013 for prime residential property stands at 21.4%. The price of luxury villas picked up post January 2012‚ whilst the price of top-end apartments gained momentum from September
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Hamad Bin Mohammed al-Sharqi. • Ras al-Khaimah: is ruled by Sheikh Saqr Bin Mohammed al-Qassimi. • Um al-Qaywayn: is ruled by Sheikh Rashid Bin Ahmed Al Mu’alla. • Ajman: is the smallest emirate and is ruled by Sheikh Humaid Bin Rashid al-Nuaimi. TYPE OF FOOD IN U.A.E: The modern diet of the United Arab Emirates (UAE) is cosmopolitan‚ featuring dishes from around the world. A lot of people confuse Levantine food as being Emirati/Khaleej‚ but shawarma‚ hummous‚ tabbouleh‚ and mixed grill‚ whilst
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stood at 6%. Road Five main routes – E 11 (Sheikh Zayed Road)‚ E 311 (Sheikh Mohammed Bin Zayed Road)‚E 44 (Dubai-Hatta Highway)‚ E 77 (Dubai-Al Habab Road) and E 66 (Oud Metha Road) – run through Dubai‚ connecting the city to other towns and emirates. Additionally‚ several important intra-city routes‚ such as D 89 (Al Maktoum Road/Airport Road)‚ D 85 (Baniyas Road)‚ D 75 (Sheikh Rashid Road)‚ D 73 (Al Dhiyafa Road now named as the 2 December street)‚ D 94 (Jumeirah Road) and D 92 (Al Khaleej/Al
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Travel and Tourism in the UAE to 2018 Released On 5thJuly 2014 Synopsis The Travel and Tourism in the UAE to 2018 provides detailed market analysis‚ information and insights‚ including: Historic and forecast tourist volumes covering the entire travel and tourism sector in the UAE Detailed analysis of tourist spending patterns in the UAE for various categories in the travel and tourism sector‚ such as accommodation‚ sightseeing and entertainment‚ foodservice‚ transportation‚ retail‚ travel
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I have checked and followed the assessment criteria for this assignment. Introduction The UAE comprises of 7 Emirates: Abu Dhabi; Dubai; Sharjah; Ajman; Umm Al Quwain; Ras Al Khaimah and Fujeirah. The Emirates is one of the world ’s first oil makers and has henceforth appeared to be profited by the later increase in the world oil costs. However the UAE economy’s development is not as reliant on the oil market
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from Central Intelligence Agency’s research‚ United Arab Emirates is located in the Middle East‚ bordering the Gulf of Oman and the Persian Gulf‚ between Oman and Saudi Arabia. Neighboring countries surrounding United Arab Emirates are Oman‚ Qatar‚ Bahrain‚ Kuwait and Saudi Arabia. The territorial size of the country is 83‚600 sq. km- which makes it 115th in the world. The size of the population is 5‚473‚972 as of July 2013. United Arab Emirates political system is federation with specified powers delegated
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