Philippine Airlines‚ Asia’s first and oldest airline‚ started its operations in 1941. Since then‚ the Philippines was opened up to foreign countries and foreign trade. The Philippine Airlines opened up the country to tourism. It thrived from 1970s to early 1980s but during the mid-1980s‚ the tourism growth slowed down dramatically compared to other neighbouring Southeast Asian countries. Despite the Philippines’ huge head start‚ it was left behind. How did this happen? The Philippine government
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IndiGo Come September‚ budget carrier IndiGo will press ahead with its boldest move since... inception. India’s fastest-growing airline will launch its first international flight from Delhi to Dubai on September 1‚ followed by flights to Bangkok and Singapore from Delhi and Mumbai. In many ways‚ it will be a pivotal moment for the five-yearold carrier. IndiGo has built its success on a signature cocktail of clipped costs‚ a squeaky-clean reputation for punctuality and hassle-free services‚ rapid
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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REVENUE MANAGEMENT Capt: Paul Mwangi 9th May 2014 KCAA/MOI UNI/EMBA/PK/9th May 14 OVERVIEW OF REVENUE MANAGEMENT MISSION Maximize network revenue per Available Seat Kilometer for a given schedule. KCAA/MOI UNI/EMBA/PK/9th May 14 Why Revenue Management? To maximize revenue income! KCAA/MOI UNI/EMBA/PK/9th May 14 How? “cherry picking” Overbooking KCAA/MOI UNI/EMBA/PK/9th May 14 “Cherry Picking” Flight NBO – LON available seats: 8 Passengers who wants to travel:
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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ETHIOPIAN AIRLINES ENTERPRISE Human Resource Development (HRM) Induction and Indoctrination Program September 2012 ETHIOPIAN AIRLINES ENTERPRISE Rev. Original Induction and Indoctrination Program July 2012 Contents Foreword ................................................................................................................................................ 1 Welcome Message from CEO ............................................................................
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SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
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corporate culture of Emirates Airline’s HR department‚ how their unique management style helps enforce the Vision and Mission of the Emirates group. Agnes Ndukwu June 19th‚ 2013 Dr. Michael L. McManus Emirates Airline Started business in 1985 with two aircrafts and a handful of enthusiastic people‚ however they grow at a phenomenal rate. The airline is now the fastest growing airline in the world‚ flying to over 125 destinations across 6 continents. Also it is the largest airline in the Middle
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The review of “The Core Competence of the Corporation” Introduction When many corporations were struggling in unstable and unpredictable competitive environment in the 1990s‚ the proposition of the concept of core competence became the dominant framework in management theory (Liu‚ 2006). This essay will review the article entitled “the core competence of the corporation” by Prahalad and Hamel from three aspects. Initially the position of the article will be analyzed compared with the Porter’s
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their own country. Since the September 11 terrorist attacks airlines have been struggling to stay in business. The fear that passengers have is slowing diminishing but it is still affecting the airlines. Airlines have been forced to enforce many regulations and fees adding to their financial struggle. With any international strategy comes a risk. Lufthansa seems to have managed to survive many risks all while being one of three airlines where their debt is to the point of bankruptcy if they have
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