KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
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Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
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Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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Hunger’s text[1]: cost leadership. This strategy focuses on “a lower-cost competitive strategy that aims at the broad mass market and requires efficient scale facilities‚ cost reductions‚ and cost and overhead control. This strategy avoids marginal customers‚ and aims for cost minimization in R&D‚ service‚ sales force‚ and advertising.” If used effectively‚ this strategy should reduce and control your labor and overhead costs. This would in turn decrease variable expenses and simultaneously increase
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A Term paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can
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from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is not dependent o n us‚ we are depended on him. He is not an interruption of it
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Author 2 Author 3 Publication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms Malaysia Airline System Berhad SWOT Analysis Malaysia Airline System Berhad SWOT Analysis; Jan2008‚ p1‚ 8p Datamonitor NA NA NA NA Report Economics Transport; MAS ; ; Malaysia; Abstract A company profile of Malaysia Airline System Bhd‚ provider of airline and air cargo services‚ is presented. An overview of the company is given‚ along with key facts including contact information
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The U.S. Airline Industry The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration‚ scholarly articles‚ and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data
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