Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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(DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers‚ cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down in Louisiana‚ merging with several airlines and rising through bankruptcy to become one of the strongest airlines in the business today.
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Micro vs. Macro Economics Micro-indiidual consumers/firms Macro-economic aggregates-GDP‚ inflations‚ unemployment Markets-opportunity for exchange 1) Opportunity Costs-value of the next best for gone alternative when a decision is made -all decisions involve an opportunity cost (assuming the firm operates efficiently) 2) Marginal Analysis-analyze situations involving incremental change -marginal: something is changing by a small amount (incremental/one-unit change) 3) Laws of supply and
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Michael E Porter’s Five Forces of Competitive Position Michael Porter’s famous Five Forces of Competitive Position model provides a simple perspective for assessing and analysing the competitive strength and position of a corporation or business organisation. Here is a brief introduction to Porter and his work in this space. American Michael Porter was born in 1947. After initially graduating in aeronautical engineering‚ Porter achieved an economics doctorate at Harvard‚ where he was subsequently
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served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the expensive hub-and-spoke operations but also chose less popular‚ less congested airports to achieve quicker turnarounds which enabled the airline to operate with fewer planes and gate facilities than would otherwise have been necessary. Cost consciousness
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2. OVERALL PRODUCT DESCRIPTION 2.1 PRODUCT PERSPECTIVE The Airline Reservation System project uses the java(J2SE ‚ J2EE) and my sql and is completely independent. The project itself is a bigger product and does not need to be introduced into a larger system. The application would be running on a Windows XP/7/8 Operating system. 2.2 PRODUCT FEATURES The Airline Reservation System has the following features: This project is mainly intended for two types of audiences. One is the customer or the
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Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many
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banking and related services.” Microfinance is not just about giving micro credit to the poor rather it is an economic development tool whose objective is to assist poor to work their way out of poverty. It covers a wide range of services like credit‚ savings‚ insurance‚ remittance and also non-financial services like training‚ counseling etc. FEATURES: * Borrowers are from the low income group * Loans are of small amount – micro loans * Short duration loans * Loans are offered without collaterals
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Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern
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