China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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The Emirates Group Operating statistics - Emirates 2005-06 2004-05 2003-04 2002-03 2001-02 Consolidated financial statements Total revenue (AED’000) Total expenditure (AED’000) Operating profit (AED’000) Net profit (AED’000) 23‚066‚710 20‚505‚384 2‚652‚291 2‚474‚999 18‚130‚998 15‚628‚282 2‚618‚789 2‚407‚385 13‚286‚331 11‚602‚094 1‚748‚756 1‚573‚511 9‚709‚749 8‚749‚606 1‚000‚511 906‚747 7‚274‚658 6‚783‚795 625‚794 468‚231 Airline operating statistics Performance indicators Yield (Fils per
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An integration growth strategy whereabouts organization development .it sales as well as avail by the backward and forward‚ or horizontal integration in a period its industry. An organization or company be allowed to attain more of its suppliers to achieve more command or generate more benefit (backward integration). It authority to pick up some wholesalers or retailers‚ particularly assuming that they are highly cost-effective (forward integration). As a substitute conclusively‚ it has to acquire
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An Airlines route planning emerges from the company’s vision and mission it has given itself. Whether airlines will serve long haul intercontinental routes‚ medium or short haul routes‚ primary routes within a region or a country‚ or feeder level sector‚ is determined directly from the owner’s or the management’s set of goals and purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential‚ costs‚ as well as production requirements
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determine critical success factors in airline industry. These are: strong management‚ organization of routes‚ availability of non-stop flights‚ qualified workforce‚ in-flight services and service promotions‚ price competitiveness‚ effective financial management‚ cost management. Main competitors of Emirates Airline can be divided into two groups: private airline companies and airline alliances. Key airline alliances posing strong competition to Emirates Airline are SkyTeam‚ Star Alliance and oneworld
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Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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As delivered Thank you‚ Alan‚ and good afternoon‚ everyone. What a great privilege it is to be in our nation’s capital today to address the National Press Club. I can’t help but notice that a lot of folks are enjoying our beverages with your lunch today -- so let me just begin by thanking you for your business! And President Obama‚ if you’re listening by chance on Public Radio or watching live on C-span‚ I know from press reports that many of the soft drinks of choice in the White House are produced
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Analysis of Emirates Airline This paper will analyse the strategic position of Emirates Airline throughthe use of SWOT analysis. Based on the given case‚ the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of thechanging situations of the airline market. Rival industries of the company has been able toannounced the establishment of the their business approach in the global market whichoffers diversified airline industries to
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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soff MatMarket Penetration: -The signature product that made Apple‚ Apple‚ was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police‚ threw a sledgehammer into the screen of big brother David Graham. At the end‚ it says‚ “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly
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