ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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I. INTRODUCTION Emirates Airlines is an airline based in Dubai‚ United Arab Emirates with its main base in Dubai International Airport. It was established by the government of Dubai in the 25th of May 1985 with two leased aircrafts a Boeing 737-300 and an Airbus A300 operating its flights to Karachi‚ Mumbai and later Delhi. As of November 2007‚ Emirates Airlines has a fleet of more than 96 aircrafts that consists of 21 Airbus A330-series‚ 18 Airbus A340-series and 57 Boeing 777-series which makes
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Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………
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Introduction Emirates‚ a Dubai‚ United Arab Emirates based airline is a subsidiary of The Emirates Group‚ owned by the government of Dubai. Emirates Airlines is crowned as the largest amongst its competitors in the Middle East as it operates nearly 3‚400 flights per week from its hub‚ Dubai International Airport‚ to more than 142 cities in 78 countries across six continents Emirates is renowned as a strong brand as it has emerged as a leader in the aviation industry‚ particularly in terms of service
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the internal environment pose the burden on human resource role to overcome the challenge. Some challenges are possibly met by organization are sustainability‚ global challenges and technology. Those difficulties affect significantly to the survival and the development of the organization. Thus‚ human resource management plays an important role in order to help organization survive and compete in a constant changing environment. This requires human resource executives and managers to take responsibility
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between personnel management and human resources management 1.1 Distinguish between Personnel management and human resource management…………………………………………………………………………………………….. 1.2 Assess the function of the human resource management in contributing to organizational purposes 1.3 Evaluate the role and responsibilities of line managers in human resource management…………………………………………………………………………………… 1.4 Analyse the impact of the legal and regulatory framework on human resource management…………………………………………………………………………
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EMERGENCE OF THE THREE MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried
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Managing Human Resources‚ 3rd edn‚ John Wiley & Sons‚ Milton‚ Qld. In chapter 1 of the text‚ the author shows an overview of human resource management and strategic human resource management. The author also shows the relationship between HRM and management‚ manager’s role meaning of strategy‚ strategic approach to HRM and strategic challenges. Lots of diagrams and explanations are used by the author. This chapter has contributed to my understanding of strategic human resource management by analysing
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effective marketing strategy plan includes definition of the business‚ description of products and services‚ profile of target customer and define their position. In this paper‚ the effectiveness of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit
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Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore
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