"Emirates airlines marketing strategy" Essays and Research Papers

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    HRM Strategies Arab Emirates Airline Executive Summary Arab Emirates Airline is the largest major airline in the Middle East which is owned by the Government of Dubai directly under the Investment Corporation of Dubai. Arab Emirate Airline is one of the most high profile and glamorous company among the Emirate Group. Currently‚ Emirate Group seeks key role in the knowledge-based economy which determines potentials for progress of nations and their economic success. While airline traffic in

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    Introduction Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East‚ and a subsidiary of The Emirates Group. It is the national airline of Dubai‚ United Arab Emirates and operates over 1‚990 passenger flights per week‚ from its hub at Dubai International Airport‚ to 157 destinations in 55countries across 6 continents. The company also operates four of the world’s longest non-stop commercial flights from Dubai to Los Angeles‚ São Paulo‚ Houston‚ and San Francisco‚ all

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    EXECUTIVE SUMMARY The report is about GMG airline. The first part of this report illustrates problem definition‚ scope‚ objective‚ methodology and limitations. Then the second part of the report which is the major one discusses about the industry first‚ then overview about GMG‚ their mission‚ vision‚ objective‚ policies‚ strategies and organizational structures. According to the data provided by Bangladesh Biman‚ in 1972 it flew nearly 337‚000 passengers in the domestic sector and 367‚000 passengers

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    TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked

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    I. INTRODUCTION Emirates Airlines is an airline based in Dubai‚ United Arab Emirates with its main base in Dubai International Airport. It was established by the government of Dubai in the 25th of May 1985 with two leased aircrafts a Boeing 737-300 and an Airbus A300 operating its flights to Karachi‚ Mumbai and later Delhi. As of November 2007‚ Emirates Airlines has a fleet of more than 96 aircrafts that consists of 21 Airbus A330-series‚ 18 Airbus A340-series and 57 Boeing 777-series which makes

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    Report Objective It is important to study of any business‚ particularly in a global environment of rapidly changing contexts. In this regard‚ there are several core strategies that management need to consider and monitor in reviewing the ongoing performance of their business. In order to respond to change effectively‚ management must regularly assess its efficiency in several different areas of the performance of within company life. Management strategists need to identify their competitive advantages

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    determine to understand the organization that impacts the strategy and technology information and could use for decision-making (Yeates and Wakefield 2004 p. 265). Emirates find a broad range of environmental factors from outside of the business is being undertaken‚ ranging from political‚ economic‚ social‚ technological‚ environmental and legal (Yeates and Wakefield 2004 p. 265). The main environmental factors that is vital for Emirates Airlines is the high of political stability and low fuel prices

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    Introduction Emirates‚ a Dubai‚ United Arab Emirates based airline is a subsidiary of The Emirates Group‚ owned by the government of Dubai. Emirates Airlines is crowned as the largest amongst its competitors in the Middle East as it operates nearly 3‚400 flights per week from its hub‚ Dubai International Airport‚ to more than 142 cities in 78 countries across six continents Emirates is renowned as a strong brand as it has emerged as a leader in the aviation industry‚ particularly in terms of service

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    environment of Emirates‚ one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai‚ which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support of the local government has certainly provided the necessary impetus to Emirates Airlines to move ahead

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    Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier‚ China Airlines‚ adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up its regular flight schedule between Guam and Taipei‚ through a pricing competition with its main competitor Continental Micronesia‚ to today where it occupies the sole market share of flights between these locations. In addition‚ the

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