Strategic Direction The remarkable record of Emirate Airlines: Product differentiation and cost control deliver exceptional performance Article information: Downloaded by NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD At 00:17 24 September 2014 (PT) To cite this document: ‚ (2012)‚"The remarkable record of Emirate Airlines"‚ Strategic Direction‚ Vol. 28 Iss 3 pp. 10 - 12 Permanent link to this document: http://dx.doi.org/10.1108/02580541211203727 Downloaded on: 24 September 2014
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Strategies applied by Emirates airlines This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends‚ the market share and provides in depth knowledge about company’s market environment and its competition . It then explains the various marketing strategies and the company’s marketing mix. Finally this report talks about the company’s current position with the help of various matrixes. Introduction The journey of Emirates started in March
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most admired and innovative airlines in the world‚ the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays‚ Emirate is a major player in the globalairline industry. Emirate always focuses on quality
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A n n u a l R e p o r t 2 0 1 2 - 1 3Contents1.Letter to Shareholders22.Board of Directors33.Management Committee44.Corporate Organisational Structure65.Corporate Profile86.Year at a Glance157.Awards188.Directors’ Report19– Management Discussion and Analysis25– Brief Resume of Directors62–Corporate Governance64–Conservation of Energy91– Statement Pursuant to Section 212 of the Companies Act‚ 195693–Independent Auditors’ Report94–Comments of C&AG1009.Annual Accounts (Standalone)101– Audited
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Emirates Airlines Case Write Up Emily Hooker MGMT 4690 February 25‚ 2015 Contents I. Core Issues / Problem Statement……………………………………………………………………………………………………………….3 II. SWOT…………………………………………………………………………………………………………………………………………………………3 a. Strengths……………………………………………………………………………………………………………………………………..3 b. Weakness…………………………………………………………………………………………………………………………………….4 c. Opportunities………………………………………………………………………………………………………………………………4 d. Threats…………………………………………………………………………………………………………………………………………4
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Revised and Enhanced Version THE STRATEGIC DIAGNOSIS: EMIRATES AIRLINES Nowadays‚ we cannot imagine the world without the airline industry‚ because of its fast services and huge benefits‚ which offers for many other industries and societies. Also‚ its role is critical in term of creating the new global economy. According to the U.S. department of transport‚ this industry is divided into four categories: 1. International: Airlines which provide services from continent to another. 2. National:
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Emirates is a company in the field of aviation‚ the first flight routes emirates was on October 25‚ 1985 from Dubai with aircraft leased Boeing 737 and Airbus 300 B4. This company has a goal of quality not quantity. Emirates airline has now become very influential company in the world and is a well-known airline (Emirates‚ 2013). Emirates is a company that owned by the Dubai government. Emirates now have become company on an international scale‚ a lot of investment and sponsor conducted and supported
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Background to Emirates Airline: Emirates Airline is a commercial aviation operator. Funded entirely by the Government of Dubai it was established in 1985. For a relatively young enterprise it has achieved great success and become a major competitor within the air transport industry. Today Emirates is one of the most successful global airline services‚ with its annual growth having never fallen below 20% per annum (Emirates‚ 2010). Focusing its efforts at providing long haul flight travel
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Introduction: Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation‚ travel‚ and tourism. The group has been operating for a long time in the airline industry of which we will be concentrating on. As of the group is employing more than 62‚000 employees in the region‚ one of its most important areas to look at is its line of communication with its stakeholders. Communication has been a big issue within big organization for its
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INTRODUCTION .................................................................................................................. 1 THE HAYES AND WHEELWRIGHT MODEL................................................................... 3 ANALYSIS OF EMIRATES AIRLINES USING HAYES AND WHEELWRIGHT MODEL. ................................................................................................................................. 5 Relationship with internal and external customers ........................
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