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    United Arab Emirates University Faculty of Business and Economics (FBE) Supply Chain Management Application & Strategy CASE 1 : Supply chain challenges at Leapfrog SCML 460: Supply Chain Management Application & Strategy Context: Introduction ………………………………………………. page 3 Questions ………………………………………………. page 3 Conclusion ………………………………………………. page 5 References ……………………………………………… page 6 Introduction: Our case study is about

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    themselves and clearly identify their competitiveness in the marketplace. Therefore‚ management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment. Airlines Industry We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet‚ the world constantly experiences

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    paper‚ the effectiveness of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit the highest standards in everything they do. The recent promotion slogan is “Keep discovering” well describe their objective. “The Emirates Group has spread its wings into

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    Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore

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    Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role

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    Note: Solve ANY THREE case studies. CASE I A CASE OF ALPHA TELENET LIMITED Alpha Telecom Ltd.‚ a part of Alpha Group was established in 1976 by its visionary Chairman and Managing Director‚ A. S. Verma. The company started with manufacturing of Electronic Push Button Telephones (EPBT) and Cordless phones in 1985 in Allahabad. On July 7‚ 1995 Alpha Tele-Ventures Limited was incorporated. A mobile service called ’Web-Tel’

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    January 2006 The 11 Greatest Supply Chain Disasters Introduction Many of us rightly take pride in the growing recognition role of supply chain both within companies and in the public markets. An increasing number of companies cite supply chain initiatives and prowess in annual reports and meetings with financial analysts. But of course the opposite effect must then also occur – supply chain snafus are increasingly cited by CEOs and CFOs to explain poor financial performance. Which

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    SAP Excellence Series Editors: Professor Dr. Dr. h.c. mult. Peter Mertens Universität Erlangen-Nürnberg Dr. Peter Zencke SAP AG‚ Walldorf Gerhard F. Knolmayer‚ Peter Mertens Alexander Zeier and Jörg Thomas Dickersbach Supply Chain Management Based on SAP Systems Architecture and Planning Processes With 77 Figures and 11 Tables 123 Prof. Dr. Gerhard F. Knolmayer University of Bern Institute of Information Systems Engehaldenstrasse 8 CH-3012 Bern Switzerland Dr. Alexander Zeier Deputy

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    BSc Logistics and Supply Chain Management SCHOOL OF BUSINESS BSC LOGISTICS AND SUPPLY CHAIN MANAGEMENT Programme Overview The BSc Logistics and Supply Chain Management programme offered by the School of Business at SIM University (UniSIM) aims to develop human capital and talent to meet the needs of the industry. This is the first undergraduate programme dedicated to the study of logistics and supply chain management to be offered by a Singapore university. Partnering with the Singapore

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    Faster response to changing business needs through end-to-end visibility into supply chain operations This implementation won the award for innovation by the US Supply Chain Council (SCC) SCC‚ a renowned global nonprofit organization‚ has established the supply chain world’s most widely accepted framework for evaluating and comparing supply chain activities and their performance - the Supply Chain Operations Reference (SCOR®) model. SITUATION Lack of consistent metrics‚ & reporting rules

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