PESTEL analysis is factors that may affect the business environment during operation. The factors determine to understand the organization that impacts the strategy and technology information and could use for decision-making (Yeates and Wakefield 2004 p. 265). Emirates find a broad range of environmental factors from outside of the business is being undertaken‚ ranging from political‚ economic‚ social‚ technological‚ environmental and legal (Yeates and Wakefield 2004 p. 265). The main environmental
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Introduction The case study involves a detailed analysis of the factors that shape up the organizational environment of Emirates‚ one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai‚ which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support
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Introduction Emirates‚ a Dubai‚ United Arab Emirates based airline is a subsidiary of The Emirates Group‚ owned by the government of Dubai. Emirates Airlines is crowned as the largest amongst its competitors in the Middle East as it operates nearly 3‚400 flights per week from its hub‚ Dubai International Airport‚ to more than 142 cities in 78 countries across six continents Emirates is renowned as a strong brand as it has emerged as a leader in the aviation industry‚ particularly in terms of service
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paper‚ the effectiveness of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit the highest standards in everything they do. The recent promotion slogan is “Keep discovering” well describe their objective. “The Emirates Group has spread its wings into
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Emirates airline Reputation:- Emirates airline has a good reputation among its costumers especially in corporate sector. Emirates frequent flyers (regular) passengers are in hundreds of thousands. Emirates airline has won more than 500 awards in recent years for good services and different categories. Facilitating the customers:- Emirates airline has different frequent flyer programs. Ground services are improving day by day.at Dubai and different international airports lounge facility is
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Coley-Laing & Gigel Maceasa Table of content Emirates Airlines Network Map 3 Emirates Airlines Fleet 5 Media Publications 8 Emirates is the world’s top airline brand 8 Emirates Airlines Branding Strategies 9 The Emirates Way 13 Emirates Brand Positioning 14 Living the brand 16 Sponsorships 16 Emirates introduces new brand positioning 18 Media Publications Emirates is world’s top airline brand Dubai airline’s brand value soars
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Conclusion 8 6.0 References 9 Group Task Report 11 1.0 Introduction Emirates Airlines is one of the most excellent airline companies and the headquarters are located in Dubai. At the beginning of the foundation‚ Emirates Airlines just lease a Boeing 737 and an airbus A300B4 with the development of the policy. The company expansion constantly and benefit a lot after three years. In 2003‚ the Paris Airshow‚ Emirates Airlines announce that they have bought 71 new passenger planes and the total value
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Dubai could be nothing but fascinating. Against a backdrop of regional unrest and volatile global economies‚ progress has been maintained at a rapid pace in every year of Emirates’ and dnata’s existence. A combination of business acumen‚ ambition and savvy investment set in motion a series of events which have propelled Emirates and dnata to amongst the most respected and recognized brands in the world. The story of a firm whose success story is intertwined with the incredible development of Dubai
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The Emirates Story Provide the background of the organisation max 2 pages Emirates Airlines is an international airline carrier that began its business in late 1985. On 25th October 1985‚ Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now‚ the airline’s goal was quality‚ not quantity‚ and in the years since taking those first small steps onto the regional travel scene‚ Emirates has evolved into a globally influential travel and
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Introduction: The Emirates Group is a highly profitable business with a turnover of approximately US$ 12 billion and over 40‚000 employees. The Group comprises of Dnata‚ the successful Airport Ground Services and Travel Industry division‚ and Emirates‚ the Group’s rapidly expanding and award winning international airline. Emirates global network now sees it flying to over 100 destinations across 6 continents‚ operating a modern fleet of over 130 wide-bodied aircraft. Today the Airline has orders worth
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