INTRODUCTION Emirates Engineering is one of the world’s highest technologically progressing aircraft maintenance facilities administrating maintenance and support services to the extensive fleet of Airbus and Boeing aircraft which is operated by the Emirates Group along with the thirty plus airliners. Approved by the GCAA CAR V‚ Emirates Engineering supervises and implements all facets of Engineering‚ Maintenance‚ Planning‚ Quality and Logistics. The intransigent earnestness along with the commitment
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------------------------------------------------- Assessment Front Cover Sheet Course / Programme: MBA Module: MBA4059 Strategic Management & Marketing Module Tutor: Dr. Tony Ayoola Assignment Number: One of one (100% of final mark) Assignment Title: Case Study Based Analysis Assignment Length: [5613 – 1843 (cover sheet and reference words)] = 4499 Words Issue Date: 22nd February 2013 ------------------------------------------------- Submission Deadline: 22nd April 2013 Please submit this form with the completed
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Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………... 3.1. Mission……………………………………………………………………………
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themselves and clearly identify their competitiveness in the marketplace. Therefore‚ management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment. Airlines Industry We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet‚ the world constantly experiences
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I. INTRODUCTION Emirates Airlines is an airline based in Dubai‚ United Arab Emirates with its main base in Dubai International Airport. It was established by the government of Dubai in the 25th of May 1985 with two leased aircrafts a Boeing 737-300 and an Airbus A300 operating its flights to Karachi‚ Mumbai and later Delhi. As of November 2007‚ Emirates Airlines has a fleet of more than 96 aircrafts that consists of 21 Airbus A330-series‚ 18 Airbus A340-series and 57 Boeing 777-series which makes
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EMERGENCE OF THE THREE MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried
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A British airway was the worst rated airlines in 1981 and was called Very Troubled airlines with severe losses‚ bad quality‚ overstaffed and very near to bankruptcy. But with the Survival Plan Initiated by John King‚ the chairman in 1981 changed the image and turned failure into success. The things which he did was simple following the SWOT analysis by analyzing the internal and external factors leading to failure and dissatisfaction. By 1990 British Airways was converted into a profitable entity
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Airline Industry SWOT Analysis A SWOT analysis--a review of strengths‚ weaknesses‚ opportunities‚ and threats--is a core requirement of any organization‚ and essential to understand any industry. The volatile airline industry is no exception. While individual airlines each analyze and make decisions based on their own situations‚ there are overall industry similarities that all airlines face‚ with each endeavoring to maximize strengths and opportunities while minimizing weaknesses and threats
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SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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some of which are mentioned at the end of this book. I don’t need to wish you luck. Just get started‚ get out there and crush it. Confidential ©2009 Network Solutions‚ LLC Overview: Section 1: Product and Purpose Part 1 – 5 Section 2: Analysis and Competition Part 6 – 10
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