established in 2003 as a low-cost airline by its parent company- Qantas. Explicitly in response to the threat posed by its competitor- budget airline- Virgin Blue (Jetstar Airways 2009). Intense rivalry within an industry Risk to Jetstar is High The competition in the airline industry takes the form of association rivalry as well as individual airlines competing in markets where Jetstar is at hand. As mentioned‚ Jetstar was established by Qantas in response to introduction of another low- budget airline
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cost of planes this would make it extremely more difficult. Intensity of competitor rivalry - lopsided two airline structure‚ open skies and multiple designations has created fierce competition among local competition on the domestic front between Qantas and Virgin There is a low differentiation factor as there is either a premium carrier‚ average carrier or low cost carrier. Barriers of exit are high and a lot of money and effort would need to be invested to start up the venture. It is a matured
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1.2. Qantas’ stakeholders Stakeholders are all groups and individuals who have an interest in the company being analysed. In order to focus on these groups which have the power to influence‚ corporate level activities have to be identified first. This can include large shareholders‚ governments and trade unions. The power and interest of those stakeholder groups have an impact on the process by which strategy develops at the corporate level and in each individual business. (Williamson et al‚ 2004
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3. Audit risks 6 Threats to Regional Aviation Carbon Tax Additional cost burden Air services will be taxed Carbon Tax proposed to be $23 per mt CO2 equiv Rex Consumption approx. 115‚000 mt CO2 pa No shielding for regional air services Regional air services should be shielded at 100% En Route Scheme Rex thin routes potentially affected once rebates stops: Taree‚ Grafton‚ Melbourne/Griffith‚ Bathurst‚ Moruya‚ King Island and Merimbula Security Screening Current Rules Required for aircraft
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transparency and tends to have an absence of sharp edges. Marc Newson was included in Time magazine’s 100 Most Influential People in the World and has received numerous awards and distinctions. Marc Newson has also designed very famous aircraft called Qantas A380 in 2008. His works are put in different museum collections. Some of them are; *Art Gallery of South Australia Adelaide‚ Australia *Musée des Arts Décoratifs‚ Paris‚ France and *Museum fur Kunst und Gewerb‚ Hamburg‚ Germany. Wood Chair-
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Is the decision whether or not to sell Qantas’s frequent flyer program a strategic‚ tactical‚ or operational decision? It would be a strategic decision not to sell Qantas’s frequent flyer program reason being‚ considering the meaning of strategic decision making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. As to this decision Alan Joyce can take the initiative of increasing the flights rates and in reward its members
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Ken Roberts‚ and Alan Simpson Turn to page … 42 ... to read the full article This article describes the application of a dynamic choice model of consumer preferences. It supported Jetstar‚ a subsidiary of Australia’s leading airline‚ QANTAS‚ to effectively and profitably compete in the low cost carrier marketplace. The evolution of the Jetstar strategy is traced from its initial position through to its efforts to attain price competitiveness and service parity. To improve Jetstar first
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1. Internal AnalysisCurrent resources‚ resource capabilities and/or resources potential to provide sustainable competitive advantage for the company. Distinctive competencies and deficiencies and core competencies. Key areas of competitive advantageThe VRIO analysis from the appendix suggests Air NZ (Air New Zealand) have only one resource that will provide them with sustainable competitive advantage and is a distinctive competency‚ this is the intangible resource of Air NZ being the national
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Introduction: Tiger Airways is a low cost airline started its operations in Australia in November 2007 with its head office at Melbourne Tullamarine Airport. Tiger Airways offers cheap domestic flights to 12 destinations within Australia and expanding its operations by increasing its workforce‚ investment and started international flights. Tiger Airways ticket cost overs the seat booking and 15kg of check-in luggage and offers upgrades on luggage that is paid on top of ticket price. No food or
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Asia Airways is the Singapore’s new low fares airline for Australia and the Asia Pacific region. Established in 2004‚ it seeks out to provide consistent low fares to Australian‚ New Zealand and Asian leisure travellers. It’s strong association with Qantas ensures the highest standards of operational excellence‚ whilst delivering real savings to customers. Valuair‚ being the sister company of Jetstar Asia‚ provides value-for-money passenger and cargo flight services out of Singapore. Valuair begun
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