Canyon University: SPE 558 October 28‚ 2013 Emotional and Behavioral Disorders “An Emotional Disorder refers to those psychological disorders that appear to affect the emotions (e.g. anxiety disorders or depressive disorders).” (Right Diagnosis‚ 2013) Emotional Disorders are considered a disability for many reasons. It is considered this because it alters the way a person acts and responds to different things. A person with an Emotional Disorder experience many things that are not common
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PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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situation. A rational leader is always reasonable‚ well grounded‚ and appreciable without emotional involvement. Rational leadership is logical and factual and is solely based on the numerical‚ statistical‚ or sensible data that is presented. Emotional leadership is defined as the guiding of followers through the proper identification and management of emotions and influencing the outcome of their needs. Emotional leadership encourages a sense of freedom and self-expression‚ which can cause one to
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Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth
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the company‚ tuned to the customer‚ and to competition. It is the driving force behind new products‚ behind the promotion and advertising and all of the other communications about the new products. However‚ in today’s world of exponential growth of Internet and advancements in Web 2.0‚ Media Marketing is a thing of past. If you want to be heard today‚ then you have to appeal to each and every person in your target segment. Here comes the role of Online Marketing. Online Marketing is a powerful and
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Contents What is Emotional Intelligence? 1 The Model of Emotional Intelligence 8 Keeping Motivated 12 Communication Strategies 18 Understanding How to be Assertive 23 Handling Difficult People 32 Developing Positive Self-Talk 38 Guidelines for Best Practice 47 Bibliography 51 1. What is Emotional Intelligence? "Knowing others and knowing oneself‚ in one hundred battles no danger. Not knowing the other
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Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart
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A newspaper is a written publication containing news‚ information and advertising‚ usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events‚ crime‚ business‚ art/entertainment‚ society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising‚ comics‚ coupons‚ and other printed media. Newspapers are most often published
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logical and emotional. Our logical brains are able to deduce outcomes‚ while our emotional side is selfish and convolutes information‚ from a self-centered standpoint‚ referencing both Congregatio and Regretio Ego factors (and yes‚ there are two Egos‚ because Freud was only partially correct – the man understood others‚ but true psychology manifests when one deeply understands themselves‚ without excuses). The chemical reactions of our brains feed the potential for an emotional occurrence‚ regardless
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Parents today face the dilemma of having a child with emotional or behavioral disorder. For small children‚ to have it is one thing‚ but to detect it is another. Since they are still growing up and going through stages such as the "terrible two’s" and adolescence‚ you’d think that some of their behavior is normal and it’s all a part of child development. It all depends on how one may look at it. If a small child were to have a severe tantrum and rip their toys apart‚ one parent may see it as a serious
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