Employer Branding:- Conceptualizing to Gain Competitive advantages *Raju Kumar Shaw Abstract: There is a fundamentals shift in how business is conducted. Corporates are moving from labour-based business to knowledge-based business. They are trying to capitalize on their intellectual assets. Today’s businesses are positioning themselves within the new economic realities. By facing these burning issue i.e. Global Markets‚ technological
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ADRC-TAE Issue Brief February 2007 Private Industry Lessons: Branding Concepts and Strategies for the Social Service Sector Prepared by: Gilbert Thompson The Lewin Group thanks Catherine Adams Hunt‚ Marketing Specialist at Iowa State University Extension‚ for her thoughtful review and contributions. INTRODUCTION The Aging and Disability Resource Centers (ADRC) initiative is designed to serve as a “single point” of entry to public long-term care support programs‚ benefits and resources. Its national
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Branding Strategy of Sony Ericsson in International Markets 1. Introduction In today‟s global marketplace‚ MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered‚ MNCs can use different strategies. There are certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope‚ many MNCs standardize their branding and marketing activities. But‚ when expanding
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Fan‚ Ying : Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1.2005 p. 4-13 Abstract: The paper by Fan explains what nation branding is. So first the difference between Nation branding and Nation brand is explained. Every Nation has a certain image with or without Nation branding. It examines the concept of nation branding‚ focusing especially on the question of what is being branded. The paper tries to explain what nation branding is and tries to explain
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Marketing and branding‚ two of the most common used words in the contemporary world‚ is closely linked to each other without doubts‚ but the importance of branding to successful marketing is enquired to measure in term of the question. In fact‚ various people have different ideas on marketing and branding. For most of people‚ or customers‚ the two are normally combined in their minds or even equal to each other. For example‚ people could raise Apple as the answer for both questions of “what is good
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BRANDING STRATEGY OF DOMINOS AUSTRALIA FOR ITS PRODUCT/SERVICE OFFERS Table of Contents Introduction 3 Individual Branding Strategy 3 Family Branding Strategy 3 Identifying the Branding Strategy of Dominos Australia with Justification for Adopting Such Branding Strategy 4 Conclusion 4 Reference List 6 Introduction According to Kotler and Keller (2015)‚ branding strategies are essential for the firms to identify their businesses among the customers in way that differentiate them from other firms
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There is a growing interest in the concept of emotional intelligence‚ and with that growth is a gap between what we know and what we need to know. In the article‚ Emotional Intelligence: Issues and Common Misunderstandings‚ Robert J. Emmerling and Daniel Goleman inquire as to what emotional intelligence is‚ how it differs from other established constructs within psychology‚ whether or not it can be developed‚ whether or not it can be a better predictor of work performance than traditional measures
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George (2000) identified that there was four aspects emotional intelligence. These aspects allow leaders to transform and motivate team members. These aspects are a) awareness of own and others’ emotion‚ b) emotional facilitation‚ c) emotional understanding and d) management of own and others’ emotions (Jordan & Lawrence‚ 2009). This first ability allows a person to accurately appraise others’ emotions along with portraying personal emotion. While this ability is related to individual level self-awareness
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Emotional Intelligence and Leadership – What makes a good leader? According to Salovey and Mayer emotional intelligence is the ‘The ability to perceive emotion‚ integrate emotion to facilitate thought‚ understand emotions and to regulate emotions to promote personal growth’ (Salovey & Mayer et al‚ 2001‚ pg 232). Daniel Goleman‚ Richard Boyatzis and Annie McKee‚ in Primal Leadership‚ describe ‘six styles of leading that have different effects on the emotions of the target followers’ (Goleman
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Practical and Emotional Intelligence Tabitha Driskell PSY/201 March 24‚ 2013 Taryn Fetscher Practical and Emotional Intelligence Practical intelligence is the intelligence related to overall success in living. Emotional intelligence is the set of skills that underlie the accurate assessment‚ evaluation‚ expression‚ and regulation of emotions (Feldman‚ 2013‚ p. 385). The difference between the two is that practical intelligence is learned by observing people’s behaviors while emotional intelligence
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