"Emotional branding" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 18 of 50 - About 500 Essays
  • Good Essays

    Emotional intelligence is defined as the ability to recognize emotions in one-self and others and to use this knowledge to improve self-management and relationships with others (Goleman‚ 1995). There are various definitions‚ but most authors define EI as a miscellaneous concept involving a wide range of skills and behaviors. EI skills and behaviors are within the area of self-awareness‚ self-regulation‚ motivation and social awareness. (Cherniss and Goleman 2001; Hood and Lodge 2004; Urch Druskat

    Premium Psychology Emotional intelligence Emotion

    • 648 Words
    • 2 Pages
    Good Essays
  • Good Essays

    February 10‚ 2013 ASMT W4b (R) ASMT W4b (R) Why Emotional Intelligence Is Not Essential for Leadership C6 p.171 Mitch McCrimmon‚ the author of “Why Emotional Intelligence Is Not Essential for Leadership”‚ presents an argument contrary to that of Daniel Goleman’s claim that leaders must be emotionally intelligent to be effective. He even ventures as far as calling Goleman’s theory harmful. “The bottom line is that emotional intelligence is more important for management than leadership” (Rowe

    Premium Leadership Management Emotional intelligence

    • 510 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Keywords: Branding‚ Neuromarketing‚ Consumer Psychology‚ 1. INTRODUCTION: Brands are universally recognized‚ even people can be considered a brand since consumers have an undisputable impression about what a brand stands for‚ knowledgeability concerning work ethics‚ enthusiastic drivers and the list goes on. Consumers have feelings about certain brands and sometimes when a company fails to manage a brand that is the point when their consumers fail to recognize the value and overall meaning of that

    Premium Brand Marketing Advertising

    • 1118 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The impact of Emotional Intelligence on management performance Ioannis D. Christopoulos Course of Study: Master in Management Year 1st (weekend course) IST STUDIES UNIVERSITY OF HERTFORDSHIRE Assignment submitted for the module “Managing Self and Others” Module Leader: Ms. Vhyna Ortega and Dr. Theodora Asimakou 06 May 2009 IST Studies-University of Hertfordshire 72 Pireos St. GR-183 46 Athens

    Premium Emotional intelligence Intelligence Sociology

    • 4844 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Explain why it is important for marketers to understand the concept of branding. Discuss in detail concepts branding‚ brand positioning and brand equity and explain some brand strategies such as brand extension or brand stretching. Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company ’s product or service from the competition (Jobber‚ 2010). In our developed economy the competition and the offer

    Premium Brand Coca-Cola Branding

    • 3037 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    INDIVIDUAL PROJECT Identify and briefly present an emerging/contemporary trend. Discuss how the areas/issues raised could materialize in the development of a new (Communication) theory. Develop your own communication theory that could better explain the situation presented. Critique the Communication Theory you have developed. Presented to: Sr. A. L. Lando‚ Ph. D Daystar University Presented by: Natasha W. Gatabaki (11-1038) In partial fulfilment of COM 621: Communication Theories

    Premium Mother Emotional intelligence Boy

    • 1243 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Emotional Affair: It is Just as Bad When most people think of infidelity‚ typically a physical affair is the only type that comes to mind. Emotional cheating is nowhere near as prominent a thought as physical‚ but it is just as bad. “When we think “affair‚” we think sex. Sex outside marriage can be a knife through a spouse’s heart. But an emotional affair can be just as dangerous to a marriage‚ and often a more complicated situation to remedy.” (Neuman. 26.) So it is not very shocking that most

    Premium Cheating Marriage

    • 2050 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Discovering Emotional Labour Emotional work is the control of a person’s feeling in order to display the appropriate emotions to others in different situations (Hochschild‚ 1983: Pg.7). In other words‚ a person has to put aside his or her own feelings and shows the right emotions in the right place at the right time. This concept can be applied to many aspects of our daily life and when used in terms of it being sold for a wage‚ Hochschild (1983) define it as emotional labour. By focusing on the

    Free Emotion

    • 1462 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Emotional Intelligence Paper In today’s world‚ there is so much going on around us that we do not get enough time to think about what we are actually doing. Everything just seems to fly by us and if we look back to re-think and analyze we are sure to fall behind. Emotional Intelligence is a part of us which allows us to make decisions based on our emotions. It’s the part of us which we don’t always have time to bring out. However‚ if we practice to put it to use‚ it can help us make better decisions

    Premium Emotion Psychology Thought

    • 832 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Proposal. How Does Branding Affect Consumers’ Purchasing Decisions? 1. Introduction Branding is an important element in business. Without a brand‚ customers have to explain to the sellers in detail about the products that they want‚ while sellers may be confused or give the wrong products to the customers. Therefore‚ it can be assumed that brand acts as a sign‚ name or symbol for the products and services. The main aim of the brand is to identify the products or services of a seller or groups of

    Premium Brand Brand management Branding

    • 1666 Words
    • 7 Pages
    Powerful Essays
Page 1 15 16 17 18 19 20 21 22 50