"Emotional branding" Essays and Research Papers

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    Summary   In this essay‚ Multiple Intelligences and Emotional Intelligence those writers David Miller Sadker and Myra Pollack Sadker claims that intelligent test is not mental for it is cultural. “Some of us grew up in communities where IQ was barely mentioned.”(p77)The world intelligence does not have universal meaning. In one culture doing something is taken as intelligent task whereas the something

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    Stough‚ C.‚ “ Exploration of the relationships between workplace‚ emotional intelligence‚ occupational stress and employee health”‚ Australian Journal of Psychology‚ 2003‚ vol.55‚ pp.181-181. 3. Gardner‚ R.L.‚ “Emotional Intelligence and occupational stress”‚ 2005. 7. Heidi Wenk Sormaz‚ Ph. D.‚ and Bruce Tulgan‚ “Performance under pressure: managing stress in the workplace”‚ 2003. 8. Ioannis Nikolaou and Ioannis Tsaousis‚ “Emotional Intelligence in the workplace: Exploring its effects on occupational

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    Emotional intelligence correlates with self-esteem among adolescents In the article “Emotional intelligence as a determinant of self-esteem and depression in adolescents” by Riaz Ahmad‚ Hina Imran and Tariq Mehmood (2009)‚ the authors evaluate and discuss the conclusion drawn from their study that EI (Emotional Intelligence) correlates with depression and self-esteem among adolescents. EI is defined as “the ability to adaptively perceive‚ understand‚ control‚ regulate‚ and harness emotions in

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    Sarah Nau Emotional Intelligence and Leadership in the ASC This reading hit home for me in a number of ways. I thought it was a very intriguing article; not only did it remind me of managers I have worked with‚ but it also made me think about my management skills and how I affect those around me. I realized that I am usually the one keeping things upbeat in my restaurant job today. That also means that when I am in a bad mood‚ people really notice. Since reading this article I have made

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    CO-BRANDING OF CREDIT CARDS: AS A TOOL FOR CUSTOMER ACCQUISITION Contents CO BRANDING: .......................................................................................................................................... 3 INTRODUCTION: ....................................................................................................................................... 3 TYPES OF CO BRANDING: .............................................................................................

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    HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help

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    Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding‚ packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8 Introduction Competitive market

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    EMOTIONAL QUOTIENT AND COPING STRATEGIES OF 3RD YEAR PSYCHOLOGY STUDENTS: BASIS FOR EMOTIONAL MATURITY YSABEL THERESE CORDERO‚ KIRSTEN MAE RAMOS‚ DIANNE MONIQUE VEJANO & AUBREY ROSE ZAMUDIO College of Science and Technology Centro Escolar University- Makati‚ Gil Puyat Ave. Makati‚ Philippines Abstract This study deals with the emotional quotient and coping strategies of 3rd year psychology students in CEU Makati. By the use of random sampling which implicated the technique used by the researchers

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    IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented

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    THE EFFECT OF EMOTIONAL INTELLIGENCE ON LEADERSHIP PERFORMANCE Varumpa Temaismithi Graduate School of Human Resource Development‚ National Institute of Development Administration‚ 118‚ Serithai Rd‚ Bangkok 10240‚ Thailand varumpa.belle@gmail.com ABSTRACT Emotional Intelligence (EI) plays a vital role in a way that leaders direct and facilitate teamwork effectively and efficiently. This implies that by encouraging all employees work together and share responsibilities in order to effectively

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