serious gamers who added extra processing power‚ memory‚ graphics display and sound cards to improve the gaming experience. This means that they would be willing to spend the additional money for the headset offered by Emotiv. 2. Game development for PC games for much less concentrated. Emotiv could release the development kit online and see what happened. Growth could occur organically as developers built increasingly sophisticated games that integrated thought controlled technology. 3. They were a tight
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Brain Computer interface: http://computer.howstuffworks.com/brain-computer-interface2.htm http://www.ece.ubc.ca/~garyb/BCI.htm Emotiv: How it work ? http://electronics.howstuffworks.com/emotiv-epoc2.htm http://blog.gsmarena.com/emotiv-epoc-neuroheadset-review-the-telepathy-device-you-were-looking-for/ HARDWARE INCLUDE: * EPOC NEUROHEADSET * EPOC USB RECEIVER CONSUMER MODEL * FELT SENSORS * RUBBER COMFORT PADS (2 PACK) Specification Emotive EPOC: * 14 saline sensors
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Emotiv System Min Company Background When Tan Le and Nam Do sold their company and earned a large of money in 2003‚ they decided to take a new challenge about processing brain signals. Then‚ together with Allan Snyder‚ a physicist and Neil Weste‚ a chip designer‚ they founded Emotiv Systems Inc.. The company built a R&D lab to develop a workable system about brain signals process. Finally‚ the team had a breakthrough-successfully developed basic technology called
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If Emotiv manages to convince one of the console makers in time for a fall 2008 debut‚ what marketing strategy (in terms of price‚ channel‚ consumer promotions‚ etc.) would best facilitate rapid adoption? What kind of demand could materialize for the EPOC if it is console enabled? How about if EPOC is only PC enabled? ANS: Marketing Strategy The marketing strategy Emotiv should use for convincing one of the console makers such as Sony or Microsoft to debut it’s product‚ the EPOC‚ Emotiv should
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Leadership is a process of social influence‚ which maximizes the efforts of others‚ towards the achievement of a goal. Phil Knight‚ co-founder and chairman of Nike‚ Inc. is the epitome of an innovative leader who revolutionized the sports industry. In the past‚ he has also served as the company’s chief executive officer. Nike‚ Inc. is one of the largest if not the largest suppliers of athletic shoes and apparel around the world. Although Phil Knight has never been a professional athlete‚ owner of
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Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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No Name Professor Smith English Rhetoric in Food Inc. Michael Pollan‚ author and co producer said “I had no idea that a few companies change what we eat today” (Food Inc.). Today’s food companies are so large that they control every aspect in the food industry. The company’s control who grows the crops‚ what crops are grown‚ where the crops are shipped‚ how the crops are utilized and who can use the new products. The farmers have no say on how to running their own farm. The companies try to
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Adrian Johnson‚ Melissa Lawrence‚ Justin Littledike‚ Beth Martineau‚ and Matt Meservy David F. Coelho Management 3500-001 July 22‚ 2008 Apple Inc. Beginning in 1976‚ but really exploding over the last decade‚ Apple Inc. has become a well-respected‚ well recognized‚ and profitable company. By looking at the many facets of the company we are able to see what made this a competitive‚ successful‚ and thriving company today. According to Apple’s mission statement‚ “Apple
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