Emotiv System Min Company Background When Tan Le and Nam Do sold their company and earned a large of money in 2003‚ they decided to take a new challenge about processing brain signals. Then‚ together with Allan Snyder‚ a physicist and Neil Weste‚ a chip designer‚ they founded Emotiv Systems Inc.. The company built a R&D lab to develop a workable system about brain signals process. Finally‚ the team had a breakthrough-successfully developed basic technology called
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If Emotiv manages to convince one of the console makers in time for a fall 2008 debut‚ what marketing strategy (in terms of price‚ channel‚ consumer promotions‚ etc.) would best facilitate rapid adoption? What kind of demand could materialize for the EPOC if it is console enabled? How about if EPOC is only PC enabled? ANS: Marketing Strategy The marketing strategy Emotiv should use for convincing one of the console makers such as Sony or Microsoft to debut it’s product‚ the EPOC‚ Emotiv should
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Introduction: Emotiv Systems Inc. has developed a headset called EPOC. This product uses EEG technology transmit brain signals wirelessly to a computer. While the product has several potential applications‚ the most lucrative market seems to be video games. Emotiv systems management needs to decide whether they wish to market to the PC gamers only or to be integrated on one of the gaming consoles. Further‚ decisions regarding the marketing mix need to be made. Segmenting and targeting: The video
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serious gamers who added extra processing power‚ memory‚ graphics display and sound cards to improve the gaming experience. This means that they would be willing to spend the additional money for the headset offered by Emotiv. 2. Game development for PC games for much less concentrated. Emotiv could release the development kit online and see what happened. Growth could occur organically as developers built increasingly sophisticated games that integrated thought controlled technology. 3. They were a tight
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Brain Computer interface: http://computer.howstuffworks.com/brain-computer-interface2.htm http://www.ece.ubc.ca/~garyb/BCI.htm Emotiv: How it work ? http://electronics.howstuffworks.com/emotiv-epoc2.htm http://blog.gsmarena.com/emotiv-epoc-neuroheadset-review-the-telepathy-device-you-were-looking-for/ HARDWARE INCLUDE: * EPOC NEUROHEADSET * EPOC USB RECEIVER CONSUMER MODEL * FELT SENSORS * RUBBER COMFORT PADS (2 PACK) Specification Emotive EPOC: * 14 saline sensors
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Referencing - The Harvard System Department of Lifelong Learning: Study Skills Series Referencing - The Harvard System (Download pdf version) Introduction As a student‚ it is important that you identify in your assessment when you are using the words or ideas of another author. The most accepted way of acknowledging the work of another author is to use a referencing system. At the Department of Lifelong Learning you are required to use the Harvard referencing system. The following guide tells
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HARVARD REFERENCING There are many variations of the Harvard referencing style. This leaflet is based on the AGPS Style Manual (6th edn)‚ 2002. It is advisable to check with each lecturer as to which variation they require you to use and to follow that advice for the work submitted to that lecturer. What is a referencing system? A referencing system is a standardised way of informing readers of the sources of information‚ ideas‚ graphics etc. that are used in any given work‚ e.g. your assignment
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Excellence in Learning and Teaching Referencing: The Harvard System Use this sheet to help you: • Follow the Harvard referencing convention • Cite online sources using the Harvard style 5 minute self test • • • What is the difference between in-text and biobliographical citations? How does the Harvard System differ from the APA? How should you cite internet sources? This publication can be cited as: Davies‚ W.M. (2007)‚ The Harvard System‚ Centre for Excellence in Learning and Teaching
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Referencing - The Harvard System Introduction As a student‚ it is important that you identify in your assessment when you are using the words or ideas of another author. The most accepted way of acknowledging the work of another author is to use a referencing system. Within the Business School you are required to use the Harvard referencing system. This guide therefore describes the Harvard referencing style‚ which uses an ‘alphabetical-by-author’ approach. j What is referencing? It is
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WRITING CENTRE Harvard Referencing Guide There are many different Author-Date referencing styles (see the Referencing Comparison Sheet for one other). This guide is based on the Style manual for authors‚ editors and printers. Harvard referencing style uses references in two places in a piece of writing: in the text and in a reference list at the end. In general‚ each name that appears in the text must also appear in the reference list‚ and every work in the reference list must also be referred
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