Procter & Gamble (P&G)‚ a multinational corporation‚ known for its products that include diapers‚ shampoo‚ soap‚ and tooth-paste‚ was committed to improve value to the customer. Its products were sold through various chanels such as grocery retailers‚ wholesalers‚ mass merchandisers‚ and club stores. The flow of goods in the retail grocery channel was from the factory’s warehouse to the distributor’s warehouses‚ to the stores where the grocery stores where customers selected the merchandise from
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Procter & Gamble‚ Inc. Scope Company Background Scope is a major brand in the health care division of Procter & Gamble‚ Inc. that has historically competed on the basis of delivering fresh breath and killing germs. Scope was the first brand to compete with both protection against bad breath and better taste‚ and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990‚ Scope managers could see that in Canadian households mouthwash was used on average
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Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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According to McKinley‚ Sanchez and Schick (1995)‚ “This process of deliberate personnel reduction has been justified as a cost-cutting measure and as an incentive to increase productivity. However‚ evidence has shown that downsizing negatively affects employee morale and productivity.” While people who lose their jobs can be strongly impacted by loss of financial security‚ fear for the future‚ and even decreased self-esteem‚ it’s important to recognize that people who survive job cuts face their own set
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The US shift. During the middle of last century‚ the US market was very homogeneous with a large and growing middle class of consumers with very similar needs and interests for products. The idea from P&G to satisfy the needs of the American consumers was to create a competitive brand management system based on product divisions containing different brands. Each brand was managed by the Brand Managers who had a full team of sales‚ R&D‚ manufacturing and so on working on the brand. Brands under the
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Target marketing includes three activities: market segmentation‚ market targeting and market positioning. We can target markets at four levels: segment‚ niche‚ local area and individual. Market segments are large‚ identifiable groups within a market. A niche is a more narrowly defined group. Globalisation and the Internet have made niche marketing more feasible to many. Marketers appeal to local markets through grassroots marketing for trading areas‚ neighbourhoods and even individual stores
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Janet Durgin Overview In 2005‚ Procter and Gamble completed the largest acquisition merger in its history – a $57 billion buyout of the Gillette Company. But analysts were concerned that Procter and Gamble had only succeeded in diluting its earnings-per-share and investors feared that the buyout of Gillette shares from stockholders was too generous in the midst of this acquisition. The larger question is whether or not Procter and Gamble made the right decision when choosing to take on such
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Topic : A study on perception of employee about performance appraisal effectiveness and its impact on employee motivation Type of Research: Quantitative Research Problem Definition: The objective is to identify the various perceptions employees have about performance appraisal system in their organization and how far the performance appraisal does motivate the employees to perform better. Data Collection Details: The data will be collected through a questionnaire (hard copy and soft copy) comprises
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The effect of work related stress on employee productivity By A research proposal in partial fulfillment for the required award of a bachelor degree in business management department of Masinde Muliro university of science and technology. March‚ 2012 DECLARATION Declaration by the researchers SIGN DATE Declaration by the supervisor PROFESSOR J.B. OSENO SIGN……………………. DATE………………………… TABLE OF CONTENTS Declaration Dedication Acknowledgement Abbreviations Abstract
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1. Explain what “proctoring” means and why the UoPeople requires proctored exams. A proctor is an appointed official of the school or university authority who is assigned with the task of enforcing strict academic integrity of students during tests and/or examinations‚ which includes monitoring to prevent cheating‚ enforcing guidelines to promote discipline etc‚ in accordance to the established regulations of the academic institution. Proctoring refers to the act of carrying out these tasks as described
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