1 BRAND EQUITY OF PROCTOR & GAMBLE Introduction This paper will answer question regarding the marketing strategy and case study of Proctor & Gamble. Proctor & Gamble Success Factor P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee
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Proctor and Gamble Scope Case Analysis 1) What significant changes have occurred in the Canadian mouthwash market in the past three years? The mouthwash market had grown on an average increase of 3% per year for 12 years. Then in 1987‚ with the introduction of new flavors it shot up 26%‚ and after that it continued at a steady increase of 5% per year. Originally‚ Listerine was the market leader. It positioned itself as a germ killing mouthwash that eliminated bad breath. Scope was introduced in
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Manjuswari Pokharel MBA Fall 2009 The Evolution of Strategy at Proctor & Gamble Proctor and Gamble was established in 1837 and was one of the largest manufacturers of customer products. It has operations in 80 countries and employs 100‚000 people globally. It established its first foreign plant in 1915 in Canada and the company’s first subsidiary was established in 1930s in Britain. The business expanded to many countries by 50s and 60s. By the late 1970s‚ P&G had a decentralized market with
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Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating
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P&G Case Study 10/28/09 Procter & Gamble (P&G) has a lengthy history of providing a value-driven‚ ethical workplace culture. Product globalization created threatening issues to their success during the early 1990s. It was determined by company leadership in the mid-90s‚ that it was necessary to change the workplace product development model in order to remain highly competitive in the global economy. P&G had a reputation of fair treatment of employees‚ including being one of the first
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I. Situational Analysis a. Industry: Canadian Mouthwash Market i. Size 1. Retail Sales: a. 1988 = $60.2 million b. 1989 = $65. 4 million c. 1990 = $68.6 million 2. Unit sales: d. 1988 = 1‚197‚000 e. 1989 = 1‚294‚000 f. 1990 = 1‚358‚000 ii. Nature of competition 3. Addition of new ingredients in mouthwash products 4. Mouthwash
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April 8‚ 2011 Professor Lori Allen University of Maryland University College Dear Professor Allen: This report is entitled Employee Motivation‚ Internal and External Motivators. The purpose of the report is to enlighten you of my findings. The content of this report concentrates on how Employee Motivation is generated. This report also discusses some internal and external pointers. Please feel free to address any concerns that you may have. Sincerely‚ Ebony Johnson
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Employee Motivation A question often asked by first-line supervisors and managers is “How do we motivate our employees?” Effectively motivating employees to achieve a desired outcome is one of the most important functions as a supervisor or manager. There is evidence to show organizations are facing challenges retaining employees due to limited opportunities for advancement and the current competitive labor market. It does not appear things will get any better in the future. The loss of employees
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0.1 INTRODUCTION The concept of work motivation has become very crucial to individuals and organisational success‚ Hence the reason why several researchers‚ theorists and scholars have sought to understand and determine what actually motivates people so as to build a productive and effective workforce. Simon et al (2010). Human beings are seen to be the most valuable asset of any organisation because without people‚ machines cannot operate themselves; neither can operations nor processes fall
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Employee motivation activities in FLC Tech and Media Co. INTRODUCTION CHAPTER 1: Overview about the FLC Tech and Media Company 1.1. History of establishment and development 1.2. Organizational Structure 1.3. Mission and Vision 1.4. Main businesses 1.5. Partners CHAPTER 2: Theoretical framework of employee motivation and the current situations in FCL Tech and Media Company 2.1. Theoretical framework of employee motivation 2.1.1. Definition of employee motivation - Definition of employee
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