Synopsis “A Study Of Employee Retention Techniques At Care Hospital” [pic] TITLE OF THE PROJECT “A Study Of Employee Retention Techniques At Care Hospital” INTRODUCTION EMPLOYEE RETENTION: Definition: “Employee retention is a process in which the employees are encouraged to remain in the organization for the maximum period of time.” Employee Retention involves taking measures to encourage competent employee to remain in the organization for the maximum period
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Case Study: Employee Motivation and Retention Strategies Prologue: The case examines the employee motivation and retention strategies of the US based XYZ Corp. Corporation (XYZ Corp.). Since its inception‚ XYZ Corp. was appreciated for its employee-friendly HR practices. However‚ during the late 1990s‚ as the company was growing rapidly in size‚ it lost the popular elements of its work culture. Moreover‚ several racial discrimination lawsuits and antitrust proceedings affected the company’s corporate
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by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market. HUL was the first company to step into the Indian rural marketing. HUL started its first effort towards going rural 1960’s onwards‚ through indirect coverage of accessible rural market through its urban network stockists and distributors. HUL proactively engaged in rural development in 1976 with Integrated Rural Development Programme in Etah district of Uttar Pradesh. In 1990‚ HUL launched
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project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are also looking to tap the market in rural sector‚ so
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Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client name Campaign Start Date Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing Fast moving consumer goods 14-09-2007 India HUL has 12‚000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a huge built up liability
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13% of the shampoo market next fiscal with its leading hair care brand Dove in the next fiscal. "We have already launched these products globally. Today we have launched it in this market. With this we expect to gain 13-15% market share in FY13‚" HUL General Manager‚ Hair Care Business‚ Piyush Jain‚ told PTI here. He further said‚ "the company entered the hair care segment in 2007 and since then we have achieved a market share of 10%." The shampoo market is estimated to be around Rs 3‚500 crore
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of Store24 (A): Managing Employee Retention Summary: The top executives of a chain of convenience stores‚ Store24‚ are attempting to come up with ways to increase employee tenure at their stores. We need to determine the relationship of employee tenure to store profits before they commit to this. They collected profits‚ management and crew tenure‚ and site location factors of 75 stores. Based on the data‚ we recommend that Store24 researches ways to increase employee tenure‚ more specifically
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Guidance for Store24 Case A The data required for these cases is in the file Store24A.xls. Data Quality: It is important to make sure the data you use is valid. An outlier data point can dramatically reduce the fit of a model‚ so it is critical that bad data points be moved. In the case of the Store24 data‚ we will assume that all managers have some experience‚ so remove any data points where the manager experience is zero. Regression Analysis First‚ you should run a full model
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We shall now take up one company‚ HUL (Hindustan Uni Lever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management. HLL has a large brand portfolio consisting of nearly 110 bands. In every product line‚ it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing
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1 Unilever and the trade union challenge Lipton Tea and Ice Tea‚ Dove personal care products‚ Axe‚ Knorr soups and condiments: even without necessarily being aware of it‚ nearly everyone knows Unilever’s products from personal experience. The company is second to none in worldwide coverage and volume of consumer goods production. Most products fabricated by this food conglomerate are disposable‚ designed for short term convenience rather than durability. But as well as disposable products
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