A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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Company overview: HUL (HUL) is India’s largest fast moving consumer goods company‚ with leadership in Home & Personal Care Products and Foods & Beverages. HUL’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. 13‚718 crores. The mission that inspires HUL’s over 15‚000 employees is to "add vitality to life". With 35 Power Brands‚ HUL meets every day needs
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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction
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is not the case with HUL‚ where nearly 80% of sales and 85% of net profit comes from the home and personal care business. * Adoption of Unilever ’s global strategy of focusing on 30 power brands will make HUL ’s strong position in the niche soap and detergent market will suffer. * HUL generates 4% of its revenue from food business which can be a target industry as an opportunity in terms of domestic and export markets‚ but this opportunity may not capitalize as HULs own strategy of offering
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Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL 2.1. Evolution over Time 2.2. Detail Overview 3. Channel Design 4. Initiatives taken to Improve the Distribution Network 5. Field Force Management 6. Analytical Framework 7. Financial Analysis 8. References 3 1. Introduction ‐ Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in
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Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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