Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate box:
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A. Introduction Employee satisfaction has been defined as a function of perceived performance and expectations. It is a persons’ feeling of pleasure or disappointment resulting from comparing a products’ outcome to his/her expectations. If the performance falls short of expectations‚ the employee is dissatisfied and if it matches the expectations‚ the employee is satisfied. A high satisfaction implies improvement in efficiency and performance doing work or service. The process is however‚ more
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An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor‚ 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707‚ passenger traffic increased to the point that trains and ships quickly
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“Willing to Serve: Marriott’s Employee Satisfaction” Organizations around the world are innovating ways to stay afloat and to increase employee satisfaction. With the 2008 economic downfall‚ organizations have become more sensitive to the needs of their greatest asset‚ “the employee”. According to Ellen Galinsky‚ Tyler Wigton‚ and Lois Backon’s article Creating Management Practices for Making Work Work‚ “organizations are creating imaginative workplace approaches for improving the work environment
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The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28‚ 2012 According to First Research (2010)‚ the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers‚ mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute
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STUDY ON EMPLOYEE WELFARE AND SATISFACTION: Employee satisfaction is supremely important in an organization because it is what productivity depends on. If your employees are satisfied they would produce superior quality performance in optimal time and lead to growing profits. Satisfied employees are also more likely to be creative and innovative and come up with breakthroughs that allows a company to grow and change positively with time and changing market conditions Employee welfare
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directly responsible for the way they feel and their ultimate happiness. Employee satisfaction is the terminology used to describe whether employees are happy‚ content‚ and fulfilled concerning their desires and needs at work. Many measures purpose that employee satisfaction is a factor in employee motivation‚ employee goal achievement‚ and positive employee morale in the workplace. (Heathfield‚ 2011). Today employee satisfaction is also an important ingredient for financial success. "Nowadays companies
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preparation of this report. Date: Place: Bhubaneswar. DECLARATION I‚ ………….do hereby declare that the project entitled “A Project Report On Employee Satisfaction Of NALCO” is the result of 45days summer training done in NALCO‚ BBSR. This report is submitted by me for partial fulfillment Bachelors Degree of Business Administration Program (2010-2013) of ……….. Berhampur University. This is to further
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Proposal Employee Job Satisfaction: A Study of Robi Introduction ob satisfaction is defined as "the extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs. The Research Report is prepared for the course instructor of Graduate program‚ UITS. This report is prepared as a partial requirement of Research Methodology course. Following the standard procedure and instruction given by the course instructor does this formal report. Basically total satisfaction depends on
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This paper briefly described what the airline industry included and the environment of the competitive market. Air transport has been a big industry. And the airline industry is consistent developing. After the crisis‚ although the airline industry has been hit ‚ the industry is also one of the vital industries. The industry is facing the deman problem. When facing a growth in demand‚ airlines tend to respond more by means of increasing frequencies than by increasing aircraft size(Moshe
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