MID-TERM EXAM REVIEW Chapter 1 Marketing: Creating and Capturing Customer Value PART 1. MULTIPLE CHOICE QUESTIONS 1) According to management guru Peter Drucker‚ "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products 2)What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand
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PR- Integrated Marketing Communication Strategies Professor: Blake Escudier Assignment 6: Public Relations Magida Taracena Andonie 02/016/2015 Public relations is “the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers‚ employees‚ investors‚ suppliers‚ etc.)‚ usually through publicity and other nonpaid forms of communication” (Business Dictionary). Now a day almost every business counts with a public relations department. Public
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greatest Investors Under the guidance of Prof. R. K. Sharma Faculty Jkshim Submitted By Nikhil Kumar J. P 2nd year MBA JKSHIM On: 11 September 2012 Strategies of the world’s greatest Investors The everlasting Intelligence Introduction: Where do most successful people invest (or where have they in the past) to make money investing over the long term? The answer before the financial crisis was bonds‚ stocks and real estate. The answer today for the average investor is the same
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Financial Statement Analysis for Investors Michael Price MBA640: Accounting for Decision Making Dr. Ulinski December 11‚ 2012 Table of Contents: Section I: Introduction (Page 3) Section II: Literature Review (Page 4) Section III: Methodology and Data Collection (Page 5) Section IV: Results (Page 6) a. Income Statement Analysis (Page 7) b. Balance Sheet Analysis (Page 11) c. Statement of Cash flow Analysis (Page 14) Section V: Conclusion (Page 16) a. Recommendation
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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The Strategy of using Foreign Investors and Licensees: a Philippine Perspective • In a certain objectives‚ use foreign companies • Cooperation with a foreign company can provide a shortcut-attainment of certain goals at a lower cost and in much less time Certain risk or potential problem in cooperation with a foreign firm 1. Government’s approval be obtained 2. Satisfaction of the goals of the foreign company • The Philippine firm must examine the alternative
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bad boss? One of the main reasons employees quit is the relationship with their first-line supervisor. The fact is many supervisors and managers are unaware how their actions and decisions affect employee turnover. A critical aspect of an effective retention strategy is manager training. Properly trained managers play a major role in an effective recruitment and retention strategy. Managers need the skills‚ tools‚ and knowledge to help them understand their employees’ retention needs and be able to
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Strategies for Motivating Employees Strategies for Motivating Employees I. Introduction II. Motivation III. Strategies for Motivating Employees A. Employee Involvement B. Providing Performance Expectations C. Providing Feedback D. Implementing Professional Development E. Employee Recognition F. Giving Incentives IV. Establishing Relationships VI. Conclusion Introduction There was a point
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Topic- Investor Protection and Role of SEBI RESEARCH SCHOLAR- Anand Singhj Chauhan AKS Management College‚ Lucknow The decade of the 1980’s witnessed a phenomenal growth and development. For the first time the Indian securities market‚ demon started its potential not only to mobilize the savings of the house-hold sector but also to allocate it with some degree of efficiency for industrial development. By the end of the decade‚ the securities market emerged into the main stream of the financial system
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