"Employees customers communities and investors are all considered ____ in relation to marketing" Essays and Research Papers

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    rising volatility‚ it is felt that the investors‚ who are the real backbone of this market‚ need to be fully aware and educated‚ not only for their own benefit‚ but also for improvement of quality investment and for creating a lucrative investment atmosphere. Investors’ education and training are therefore the most important and effective factors‚ which demand greater attention and response from all the major players in the field. The basic purpose of investors’ education is to create awareness of

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    Brand Community

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    Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers

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    Customer Loyalty

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    4 2.1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………

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    Chapter 16 | Hiring and Managing Employees #1) It was announced in January 2003 that the current managing director of the Indian subsidiary of Tel-Comm-Tek (TCT) would resign within a month. TCT immediately began searching for a replacement based upon the following preferences: desire to promote from within‚ selection from a mix of nationals‚ and an emphasis on international experience. A selection committee was chosen to nominate the new managing director for TCT India and the following six

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    in the file title‚ to the Assignment #3 folder in Blackboard. Question #1: (Twenty Points) Stocks (a). Why is stock ownership considered equity and bond ownership considered debt? In finance you can think of equity as ownership in any asset after all debts associated with that asset are paid off. For example‚ a car or house with no outstanding debt is considered the owner’s equity because he or she can readily sell the item for cash. Stocks are equity because they represent ownership in a company

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    How to Motivate Employees

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    Suggestions for Motivating the Employees [pic]Recognize individual differences [pic]Match people to jobs [pic]Use goals [pic]Individualize rewards [pic]Link rewards to performance [pic]Check the system for equity [pic]Don’t ignore money. The Satisfaction-Dissatisfaction Continum under the Traditional View and the Two-Factor Model    Means of Motivation  Experience suggests that some specialised teachniques to motivate can be used as follows: 

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    Customer and Dell

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    consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable of the product 5. Competitive pricing Weaknesses 1. Not popular among college student 2. No retailers‚ customers without internet connection

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    Introduction Customer Relationship Management (CRM) is an important part of any companies ’ sales mix. As part of a sales mix‚ companies must have a strong sales team; a well planned and executed marketing strategy‚ and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address‚ to holding other information including relationship history‚ contract information

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    Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or

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    EFFECT OF MERGERS ON EMPLOYEES Apoorv Choudhary IIPS-DAVV INTRODUCTION There are contrasting views on the impact of mergers and acquisitions on employees. Many times field level and management level employees react differently to a merger. Mergers are a form of consolidation where two or three companies merge and the identity of only the largest company remain intact and the smaller companies losses their identity. MERGER- The combining of two or more companies‚ generally by offering

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