BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then‚ the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV‚ the company switched its focus to using outdoor action scenes in its ads. In the late 1980s‚ Mountain Dew posted double-digit
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Corporate Social Responsibility and branding in a developing country. 1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover‚ a literature review‚ research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies´
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1. Have you traveled out of state? _____Yes _____No 2. If yes‚ do you travel for: Business Both Pleasure 3. How often do you travel for the above? 0–1 times per month 0–1 times per year 2–3 times per month 2–3 times per year 4–5 times per month 4–5 times per year 6 or more times per month 6 or more times per year 4. How do you make your travel arrangements? Airline
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1. Please indicate your Age Group 18-24 25-34 35-44 45 and above 2. Please indicate your Gender Male Female 3. Please indicate your Ethnicity Malay Chinese Indian Central Asian Other……………….. 4. Income Group RM 2000- RM 4000 RM4000 - RM 6000 RM 6000- RM 8000 RM 8000 and above 5. Occupational Status Self Employed Employed Unemployed Retired Student Others……………….. Customer Behavior 6. Do you drink any Isotonic Drink? YES NO I don’t like 7. What is your impression about Isotonic Drink? Joy
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What ways do employers and unions exert their power? In a unionized environment‚ employers exert their power mainly by working against union organizing. Their most important goal is to be union-free. Efforts to control organizational costs have also contributed to employer’s resistance to unions. The management may work towards sidelining union membership by designing work in such a way that it creates a work culture that increases employee commitment and job satisfaction. Employers use a variety
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Employers Liability and breach of statutory duty Employers liability have both a common law and statutory aspect. Common law = found in tort of negligence. Duties are only owed to employees. Not owed to IC and visitor’s (Occupiers liability) Common Law Basic duty owed at common law by an employer to an employee is founded on the tort of negligence. Authority derives from: Wilsons and Clyde Coal v English [1938] AC 57 Employers have the duty at common law to take reasonable
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Individual branding Each brand has a separate name (such as Seven-Up‚ Kool-Aid or Nivea Sun (Beiersdorf))‚ which may compete against other brands from the same company (for example‚ Persil‚ Omo‚ Surf and Lynx are all owned by Unilever). Attitude branding and iconic brands Attitude branding is the choice to represent a larger feeling‚ which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding include that of Nike‚ Starbucks
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Many employers now require that employees‚ as a condition of being hired‚ sign employment contracts that contain non-compete or non-solicitation provisions. A non-compete provision prohibits the employee from starting a business in competition with their current employer (or perhaps also prohibiting the employee from going to work for a close competitor). A non-solicitation provision prohibits the employee from contacting the customers of the employer in hopes of taking their business away from the
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TBLS WEEKK 1 ASSISGNMENT Employer: Tell me about yourself. You: I am a friendly dedicated individual‚ I enjoy working with people‚ and I have also been perusing a career in the nursing field for 3 years‚ I have experience in working with the elderly‚ administration.____ ___________________________________________________________________ Employer: What do you know about (name of company)? You: I know that you all need nurses who are very flexible energetic and
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This week case study branding yoga is very different from other case studies we did before. ding yoga case tells us how the experience is branded which is more interesting for me as I did have the experience of practicing yoga. From my knowledge‚ practicing yoga is good for the health and many females practice yoga in order to lose weight and body shaping. I got surprised when I found that yoga actually transcend the physical itself to the spiritual practice which can purify one’s mind and body
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