doing the make up for the ladies for free. That is a perfect offer to appeal these women to buy the cosmetic products afterwards. The whole sales stuff was dressed in black‚ so very plain and elegant. The lightning was very bright and the smell of perfume was in the ground floor. For some people that might be disturbing‚ for some it is a bracing and comforting surrounding. The store used yellow as their main color for decoration‚ even outside on the rooftop they placed five huge yellow flags with their
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international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in India. Recently‚ Louis Vuitton opened a store in Chennai. Chennai is becoming big in terms of consumers’ spending on luxury and lifestyle
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watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years‚ it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is a company
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products of service‚ the threat of new entrants‚ the bargaining power of suppliers and the barganing power of buyers. Hugo Boss´s main concurrent is Armani. But Zenga‚ Ralph Lauren‚ Tommy Hilfiger and Calvin Klein are concurrents‚ too. We compared Hugo Boss´s turnover with Armani´s turnover and we found out that Hugo Boss is more successful than Armani. The suppliers of Hugo Boss have to meet a lot of demands‚ as the protection of the enviroment and an excellent quality of the fabrics. As well they
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Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
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FROM SCIENCE TO BEAUTY L’Oréal’s research facilities in France‚ the USA‚ and Japan bring together more than 3‚000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented‚ creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products‚ product evaluation and claim substantiation are recognised by the international scientific community
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The forces affect an organization Introduction With an increasingly competitive and dynamic business world‚ anyone organizations want to be successful‚ managers must make and develop appropriate business strategies. Strategy is the direction and scope of an organization over the long term‚ which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. ( Johnson‚ Scholes‚ Whittington‚ 2009:3). It does
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News Release: Luxury Retail Market Overview - Middle East Chalhoub Group in partnership with Fondazione Altagamma Milan‚ 16th May 2011 Overview The Gulf Area was the discussion topic in the conference organized in May 2011 by Fondazione Altagamma and Chalhoub Group. C-level management from various organizations debated the nature and stage of luxury retail in the Middle East region. Key speakers and panelists included: • Gabriella Scarpa - Chairman‚ Acqua di Parma • Patrick Chalhoub - CO-CEO
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Burj Khalifa known as Burj Dubai before its inauguration‚ is a megatall skyscraper in Dubai‚ United Arab Emirates. It is the tallest building in the world standing at 828 metres (2‚716.5 feet). Not just the king of buildings‚ the Burj’s height surpassed anything ever built by man from the ground up. Burj Khalifa holds the world record for Highest number of storeys in the world with 163 storeys. Burj Khalifa holds the world record for the highest habitable floor at 160 storeys. Burj Level
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Jessica McClenahan Professor Ronald Lee Morris Law and Society 2360 22 September 2011 Learn the Law‚ Act the Law‚ Be the Law Sandra Day O’ Connor once stated‚ “The power I exert on the court depends on the power of my arguments‚ not on my gender”. Lawyers are advocates of the law as well as advisors to their clients. Stereotypes are present in the law profession‚ and it is recognized as a man’s territory. Legally Blonde‚ a film directed by Robert Luketic‚ reveals the generalizations
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