Industry Overview A luxury car is any car costing greater than $30‚000. Companies such as BMW‚ Mercedes‚ Lexus‚ Cadillac‚ and Lincoln sell high-end vehicles. The luxury car industry accounts for about fifteen percent of the United States car market. Not only do luxury car dealers sell new high-end vehicles‚ but they also sell used vehicles. Most luxury car dealerships provide excellent customer relations and take pride in their service management and repair services. The luxury car industry can be
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Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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Luxury goods in China Beyond bling Life is getting harder for purveyors of luxury in China‚ but the growth prospects are still fabulous Jun 8th 2013 | SHANGHAI |From the print edition “IT WAS an amazing golden age‚” reflects Guillaume Brochard of Qeelin‚ a Chinese jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China‚ which became their most important market. The first blows came last year‚ with an economic slowdown and jitters about the political transition
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in China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods market.[1] They also predict that by 2015‚ China’s
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PROJECT CASE 1 Luxury Retaling: INTRODUCTION & SCENARIO: The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. We are not new to luxury. Indian princes had a penchant for luxury goods from the west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being
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Research Goal: The main goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing
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picture with the semblance of ebony actress‚ Empress Njamah‚ flying all over social network sites and blackberries. The picture shows two adults‚ a female with apt facial resemblance of Empress‚ with her mouth between the legs of a man whose face is also buried between the legs of the woman. The graphically explicit picture went viral immediate it was on online and has been generating comments for and against. Reacting to the development‚ Empress‚ who has been in Abuja for a while selling new
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Luxuries For Prisoners? Prison: A secure place where somebody is confined as punishment for a crime. What does society think of when they hear the word “prison”? Unfortunately‚ prison is far more luxurious than people would think. Instead of punishment for breaking the law‚ prison has become more of a relaxing facility to prisoners. Prisoners are treated with too much leniency because they are given more luxuries than a homeless person would have‚ and prisoners spend their time in jail doing everyday
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Luxury stores audit Gucci and Celine stores‚ Russian experience Monaco 2012 INTRODUCTION Monaco is a small country‚ but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos‚ luxury restaurants and off course to do a shopping in a most known‚ luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a
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Waiting Line Analysis McDonalds - Dago Benediktus Duan Putra Jeremy Joseph Kristianto Wicaksana McDonalds Waiting Line Objective To study the reliability of the McDonalds delivery system to provide a meal & beverages to a customer prior to reaching their critical wait time. McDonalds provides several queues in parallel‚ the first for ordering and paying‚ and the second‚ an (invisible) station where customers wait while their food is gathered and served. The time it takes to cook the food is
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