Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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hours is 2500mL. Output is 2000mL including urine and NG drainage. Febrile and diaphoretic; BP 130/80; pulse 88; urine specific gravity 1.035; serum potassium 3.0 mEq/l; serum sodium 140mEq/l‚ CL 92mEq/l‚ Mg 1.4 mg/dL. 1.) Analyze the data in the case study. Do the findings indicate a fluid deficit or fluid excess problem? Support your answer with data from this patient. I would guess a fluid volume deficit. Dark amber urine‚ dry mucus membranes‚ poor skin turgor‚ and labs all point in that direction
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relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection
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1. Problem Identification: Identify the issue(s) that management or the people involved in the case must address. 2. Issue Analysis: Perform the appropriate analysis and evaluation (e.g.‚ Stakeholder‚ VRINE‚ SWOT‚ PESTLE‚ and other analyses). 3. Actionable Recommendations: Build a set of actionable strategies‚ which must be well reasoned‚ argued and supported with significant evidence. The Company Background: Château de Margaux‚ located in the Bordeaux region of France‚ has been profitable
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COMPREHENSIVE CASES Case 1 Running the Numbers: Does It Pay? (Download the data sets for this case from www.cengage. com/marketing/zikmund or request them from your instructor.) Dr. William Ray‚ a research consultant‚ has received a government grant of $75‚000 to fund research examining how aspects of a student’s college experiences relate to his or her job performance. Senator B. I. G. Shot is being lobbied by his constituents that employers are discriminating against people who do not like
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The Line The "line" that the film’s title refers to is the poverty line‚ or the line between "the haves and have-nots‚" as one person in the film put it. The documentary highlights the stories of four people who have found themselves on both sides of the line: a former bank vice president who lost his job‚ a Louisiana fisherman whose livelihood is threatened by environmental degradation and hurricanes‚ a former homeless man‚ and a woman that grew up in a high crime neighborhood‚ lifted herself
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Name of Case Study Introduction Nokia‚ which is known to be a luxury cellular phone‚ is located in Finland and is a manufacturer of telecommunication equipment‚ including an extravagant mobile device. It is apparent that the cellular phone‚ which was originated and presented by Frank Nuovo in 1997. It appears that this luxury mobile device was directed mainly for the rich‚ and not the normal‚ everyday mobile phone user. The device is appealing to many‚ but is not realistically priced for the everyday
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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three types: cost reduction‚ innovation‚ and quality enhancement (Huang 1999). At the end it would try to reach at an particular point where by the help of the practical and secondary data it can identify the best HR and Business practices. LUXURY SECTION Case 1: VOLVO GROUP
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Luxury industry in France Luxury is artificial definition and cannot be easily transferred into real life. It is a notion of anything that is useless and superfluous in real life. However‚ it can be often associated with beauty (art‚ entertainment‚ design‚ décor or trend) and remains one of the driving forces behind society’s spending. It is true that luxury speaks and renown’s itself by big spending and indeed‚ outlandish expenditure is often associated with it. The world luxury market is worth
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