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    divided into three main business areas: fixed line‚ wireless‚ and information and communication technology. PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business groups-wireless‚ fixed line‚ and information and communications technology-PLDT offers the largest and most diversified range of telecommunications services across The Philippines’ most extensive fibber optic backbone and wireless‚ fixed line and satellite networks. PLDT is listed on

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    Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme‚ approach and analysis Steven Wooding‚ Edward Nason‚ Lisa Klautzer‚ Jennifer Rubin‚ Stephen Hanney‚ Jonathan Grant Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme‚ approach and analysis Steven Wooding‚ Edward Nason‚ Lisa Klautzer‚ Jennifer Rubin‚ Stephen Hanney‚ Jonathan

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    Case Study 4 Q1). Identify the likely characteristics of the market segment being targeted by the company. Why are most target customers likely to be foreigners rather than New Zealanders? The geographic location is quite unique seeing that it is located on the South island of New Zealand where it is very sparsely populated making it a perfect utopia from the outside world. The 28‚000 hectares of original farmland which has been converted into a big game reserve has made this a more feasible

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    ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer

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    Hospitality in Cruise Line

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    A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on

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    Krispy Kreme Doughnuts Case Study Solution Financial Statement Analysis The Krispy Kreme Doughnuts case study solution solves the case on financial statement analysis.  The structure of the solution is outlined below and answers the questions included in the outline Krispy Kreme Doughnuts‚ Inc. Background         Corporate Profile         Company Stores         Domestic Franchise         International Franchise         Supply Chain Business Segment   Problem Statement         What is the

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    Abstract This case study highlights about the analysis of the problems‚ background‚ theories‚ and action plans. Before exploring Tucker Company‚ it is necessary to know the background including its past and present. It will be discussed further about the problems in Tucker Company that occurred when it reorganizing its company into 3 new divisions. The 3 new divisions are also known as 3 new product lines of Tucker Company. In the following point‚ it draws the relation among those problems with

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    Sense of Change Management‚ 2nd edition Case studies – text and questions Contents Case study 1: Aster Group 3 Case study text: Aster Group 3 Introduction 3 History‚ culture‚ orientation 4 Drivers for change 6 Leadership 8 No shotgun wedding 9 The transition period – one year on 11 Project management 12 Organizational development 13 Developing management and leadership capacity and capability 14 Case study questions: Aster Group 17 Individual

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    McDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy‚ its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India‚ its localization and entry strategy‚ its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s

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    Real World Case 1 Case Studies Questions 1 How do information technologies contribute to the business success of the companies depicted in the case? Provide an example from each company explaining how the technology implemented led to improved performance. IT digunakan dalam hal Bussiness Intelegence. Dalam perusahaan eCourier‚ mereka mempergunakannya untuk membaca tentang kepuasan pelanggan. Bahkan sampai digunakan untuk semacam peramalan. Contoh‚ apabila suatu pelanggan biasa mengirimkan

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