Name of Case Study Introduction Nokia‚ which is known to be a luxury cellular phone‚ is located in Finland and is a manufacturer of telecommunication equipment‚ including an extravagant mobile device. It is apparent that the cellular phone‚ which was originated and presented by Frank Nuovo in 1997. It appears that this luxury mobile device was directed mainly for the rich‚ and not the normal‚ everyday mobile phone user. The device is appealing to many‚ but is not realistically priced for the everyday
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their societies are Empress Theodora and Queen Elizabeth. One way that Empress Theodora impacted her society was by giving a short speech and also one of the greatest short speech. The empress persuaded them to stay and fight instead of to flee to the shame of safety. After the speech Justinian gathered his generals and took back the empire. Her speech probably saved the Whole empire‚ and Justinian’s throne.(The World Almanac‚ p.27).Other than just giving a speech Empress Theodora also impacted
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There is an obvious research gap between the call of some scholars and the studies conducted: Bitner (1992) suggests that “it is important to recognize that the dimensions of the environment […] as a holistic pattern of interdependent stimuli”. Similarly‚ Harris and Ezeh (2008) state that “customers respond to the environments in a holistic manner”. This concern is also stressed by Lee and Brand (2005) who propose that studies of the relationships between environmental
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Journal of Sustainable Tourism Vol. 17‚ No. 3‚ May 2009‚ 287–301 Eco-tourism and luxury – the case of Al Maha‚ Dubai Chris Ryana ∗ and Morag Stewartb a b Tourism and Hospitality Management‚ University of Waikato‚ Hamilton‚ Waikato‚ New Zealand; The Emirates Academy‚ Dubai‚ United Arab Emirates (Received 4 January 2008; final version received 17 July 2008) This paper examines the issues raised by Al Maha in the United Arab Emirates (UAE)‚ a 27 km2 resort within the 225 km2 Dubai Desert Conservation
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LITERATURE REVIEW METHODOLOGY CONCLUSION Rise of luxury tourism in India: Railway experience and Historical Monumental Abstract: Today‚ India is home of many beautiful ancient monuments heritage and have historical places. It is attracting lot of tourist to come to India and experience it so it’s becoming most popular tourist destination worldwide for tourist to have luxury vacations and holidaying in india.The concept of luxury trains was derived from royal background which was
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Yang Lien-Shang about the Empress Dowagers and their repeated history of being rulers is varied again depending on the Dynasty as stated‚ “This type of regency [Empress Dowagers] has a history of over two thousand years‚ and certainly it should not be regarded as something accidental” (20). The examples given in the article are also varied as some Empress Dowagers were only there for emergencies or others like Empress Dowager Liu were more ambitious‚ making the power Empress Dowagers depends on the
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Burberry is a luxury fashion house from Britain which manufactures clothes and fashion accessories. It was founded in 1856 by Thomas Burberry‚ who opened his first shop on sportswear in Basingstoke‚ London. Burberry has got its own stores and global franchisees and sells through concessions in third party stores. Burberry has now become a leading clothing luxury brand with a large global business. Burberry is well known for its unique British heritage‚ positioning into luxury arena‚ integrity
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Case Study: Preserve the Luxury or Extend the Brand? The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma‚ based on a real company‚ faced by Chateau de Vallois‚ a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner‚ and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO ‚ and Claire de Valhubert
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Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover‚ Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours‚ theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number of
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2012 Luxury Goods Worldwide Market Study (11th Edition) Milan‚ 15th October 2012 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain’s prior written consent Executive Summary WHY • The global luxury goods sector has continued to soar to post-crisis heights in 2012‚ with its third year of double-digit growth - Globally‚ luxury goods sales are expected to reach an estimated €212 billion
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