the Film Gift: the Cinema Lines in China Background Founded in 2011‚ the Wanda Cinema has become the largest cinema line in China within a decade. Young as a movie giant‚ Wanda plays a leading role in domestic movie market and it changes the way that Chinese audiences consume movies. How and why does Wanda develop as a representative in China’s movie industry? When plenty of movie fans flood into Wanda theatres across China‚ how does the private consumption of movies reflect from taste and class
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The Life of Catherine the Great: Empress of Russia By Carolly Erickson The Life of Catherine the Great is a 400-page book written by Carolly Erickson that details the interesting life of Catherine. The book was published in 1994 and printed by St. Martin’s Press in New York. Readers are able to purchase/check-out this book in a hardback copy with the ISBN of 0312135033 and also a paperback copy with an ISBN of 978-0312135034. The book features a full-length photo of Catherine in her royal attire
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Tourist trains The Palace on Wheels is a luxury tourist train. It was launched by the Indian Railways to promote tourism in Rajasthan‚ and has been highly popular since its launch. The train service was refurbished and relaunched in August 2009 with a new decor‚ itinerary and cuisine. [1] The concept of the Palace on Wheels was derived from the royal background of the coaches‚ which were originally meant to be the personal railway coaches of the erstwhile rulers of the princely states of Rajputana
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Empress Dowager Cixi Empress Dowager Cixi was the last Dowager Empress of China to hold power. Contrary to tradition and policy she exercised enormous power‚ opposed foreign influence and supported the 1898-1900 Boxer Rebellion. Unfortunately‚ Cixi is often characterized as vicious‚ treacherous‚ cunning‚ and crazed by many historians. Cixi was born on born November 29‚ 1835‚ to a noble Manchu family in China. Her father’s name was Kuei Hsiang of the Yehenara clan‚ but her mother was unknown
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what makes the human existence unique. The human experience is varied‚ explained through artistic virtues such as poetry and painting‚ and intensive study of historical struggles. Despite this‚ some view the field‚ aptly named the Humanities‚ as irrelevant‚ a passing luxury item bent on being thrown away. In her article‚ “The Humanities Are Not a Luxury: A Manifest for the Twenty-First Century‚” Martha Nell Smith details the struggles of the humanities against both real‚ and metaphorical issues‚ ranging
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Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection
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The Line The "line" that the film’s title refers to is the poverty line‚ or the line between "the haves and have-nots‚" as one person in the film put it. The documentary highlights the stories of four people who have found themselves on both sides of the line: a former bank vice president who lost his job‚ a Louisiana fisherman whose livelihood is threatened by environmental degradation and hurricanes‚ a former homeless man‚ and a woman that grew up in a high crime neighborhood‚ lifted herself
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celebrities‚ well-known adventurers‚ and politician were often seen in the Burberry ”check”. Burberry’s original designs and uncompromising quality even made the brand popular with British Royalty. As a result‚ the brand increasingly became a symbol of both luxury and durability. 1930‚ marketing campaign declared‚ “For Safety on land‚ in the air or afloat‚ there is nothing to equal the Burberry coat. 1955‚ Great Universal Stores Plc. (GUS)-a British holding company that ran a home shopping network and other
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MAVERICKS AT WORK LUXURY BRANDS MARKETING Executive Summary Over years‚ India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise‚ the country is emerging as the next stopover for global luxury brands such as Gucci‚ Christian Dior and Versace. However‚ we must realize that Luxury marketing is a whole new ball-game altogether‚ both from the perspective of the marketer as well as the luxury consumer. It
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