Luxury brands during times of recession A question of survival Universally‚ luxury items are considered to be items of great prestigious value‚ and their possession has satisfied people worldwide. In the last three decades particularly‚ consumers have enjoyed a higher level of disposable income than ever before‚ and as a result luxury brands have prospered greatly. However‚ in times of economic crisis luxury brands face the challenge of having their brands perceived value becoming dangerously
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CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers tend to be mostly Americans
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The idiom “there are plenty of fish in the sea” is not literally true. In fact‚ the documentary‚ The End of the Line‚ has estimated that by approximately 2050‚ there will be no fish in the sea. Overfishing is a serious issue that involves taking wildlife at increasingly higher rates than the species can replace. Because this issue is hidden under waters‚ people do not realize the seriousness nor do they realize the consequences. This film highlights some of the well-known species‚ such as bluefin
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of women. In fact‚ the Tang Dynasty experienced a small interruption with the second Zhou Dynasty (690-705) established by the only female monarch in Chinese history—Empress Wu. Empress Wu rose to power through ruthless tactics to move her from the emperor’s concubine‚ to the emperor’s consort‚ and eventually to the position of empress of China. Her significance as a Chinese ruler is exemplified through her use of the Chinese secret service‚ her influence over the civil service examination‚ her edicts
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Ball and Bats‚ Inc.: Double Line method and the Straight Line Method On January 1‚ 2005 the company Balls and Bats‚ Inc. made a purchase of equipment. The cost of the equipment was one hundred thousand dollars and had life expectancy of four years. The following schedules are the double-declining balance method and the straight line method of depreciation. This schedule will assist Balls and Bats‚ Inc determine the best method to depreciate there new acquisition. Further‚ the schedules will determine
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Describing Line: The Study of Canaletto’s Use of Line The purpose of this journal entry is to discuss the way Canaletto uses line in his work The Maundy Thursday Festival before the Ducal Palace in Venice. Also‚ it will compare the accuracy his work to that of a modern photograph of the same location. How do they differ? Line is used in nearly every aspect of art‚ whether it is an actual mark on the page or simply implied. Canaletto uses line to show the audience the boundaries in his art. He
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A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on
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Cunard Line‚ Ltd. Entered in the cruise and steamship business in 1840 and currently offers cruising on seven ships with 5 in the luxury category and 2 in the premium category. Each cruise has its own distinctive image and positioning. As far as its customers are concerned 95% of the customers are from America and Europe. The total cruise industry consisted of approx. 4 million boardings per year. Of this luxury segment comprised 8% that is 320 thousand. Cunard estimates that it has a 50 % market
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I. Market opportunities in Colombia for the luxury fashion and accessories For a business in a Latin American country‚ I have chosen to export a fashion & Accessories luxury brand in Columbia. 1. The fashion luxury market in Colombia According to CPP’s latest market research (2011)‚ Colombia is set to overtake Brazil by 2014 in terms of growth rate of its luxury market‚ the sectors with the highest potential for growth being: hospitality‚ SPA‚ fashion & accessories‚ watches‚ fine foods / gourmet
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Toko Ohmori 26 Luxury shopping in the digital age The “right” digital strategy differs for every luxury brand‚ but the essential elements are the same: a strong mobile presence‚ a selective approach to social media‚ and a tight focus on carefully chosen metrics. Linda Dauriz‚ Nathalie Remy‚ and Nicola Sandri Among luxury companies‚ conventional luxury products online‚ and at undiscounted wisdom used to be that participation in prices. Our latest luxury-industry research‚ e-commerce—and‚
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