Submitted by: MARY CHARISS T. ALIAS JOCELYN C. BOCAFIGURA ERIC JOHN T. COÑATE FRIDA LEN B. PALERMO JOCELYN YNCHAUSTI July 21‚ 2012 I. SUMMARY An “imported” theme park image was the primary marketing point in the conceptualization of Enchanted Kingdom. With class AB as its target market‚ the park invested heavily on resources to make it meet international standards‚ rides were imported from abroad and crew are trained from Disney‚ USA. Initially‚ the admission price was at high end as it was
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Enchanted Kingdom: The Place to Be Enchanted Kingdom is a theme park in the Philippines. It is located in Santa Rosa City‚ Laguna‚ about 29 kilometers from manila. It is has a land area of 17 Hectares (14 Acres). The park is managed and operated by Enchanted Kingdom Inc. Formerly name Amtrust Leisure Corporation. Enchanted Kingdom is a member of International Association of Amusement Park and Attractions. It was opened on July 28 1995 surprisingly with huge of customer. Enchanted Kingdom
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International Theme Park‚ Inc.‚ and acquired service training from Disney USA‚ as well. The company has introduced new rides after its launch. It continuously builds its awareness and interest in the mass market. The company had fast progress in terms of product ideas since EK has greater comparative advantage over its competitors‚ Star City and Fiesta Carnival. With its offering better than the other carnivals’‚ the faster its sales increased. The company emphasized to provide attraction with
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I. Point of View In this case‚ the group would take the point of view of the top management/marketing manager. This is because the group thinks the top management/marketing manager has the capacity to strategize and initiate the necessary actions in this situation. II. Market Situation Analysis A. SWOT a. Opportunities - Visitors coming in groups could be corporate (handling company anniversaries‚ parties‚ product launches‚ company and family outings‚ sport fests‚ wedding receptions‚ birthday
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I. Case Overview Enchanted Kingdom (EK) is the pioneer theme park in the country‚ boasting seven fantastic theme zones‚ and imported rides and attractions. An “imported” theme park image was the primary marketing point in the conceptualization of Enchanted Kingdom. With class AB as its target market‚ the park invested heavily on resources to make it meet international standards‚ rides were imported from abroad and crew are trained from Disney‚ USA. However‚ due to the precarious economic
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SUMMARY-THE ENCHANTED CASTLE Gerald‚ Jimmy and Kathleen were at school in a little town in the west of England-the boys at one school and the girl at another. They used to see each other on Saturdays and Sundays at the house of a kind maiden lady named Miss Hervey. As the holidays were fast approaching‚ they decided to go home instead of being at the house of Miss Hervey. After a lot of letters and telegrams‚ it was arranged that the boys would go and stay at their sister Kathleen’s school where
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DESCRIBING A FOREST COLOUR LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 bamboo- teak-brown conker- umber-brown mahogany- brown forest forest brown forest forest brown forest nut-brown tannin-brown oak-brown beech-brown almond- forest forest forest forest brown forest 1. The bamboo-brown forest was a leafy paradise. 2. The teak-brown forest was a woody heaven. 3. The conker-brown forest was a botanic wonderland. 4. The beech-brown
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many different types‚ from horror to nature. With poems authors come along‚ and they all have different styles. Although poems can be of same topic and still be different as well ‚like the poems “Ode to enchanted light” by Pablo Neruda and “Sleeping in the Forest" by Mary Oliver. “Ode to enchanted light” by Pablo Neruda is a great poem‚ but is most definitely different than “Sleeping in the Forest" by Mary Oliver. This really is about the out doors‚ or Mother Nature. “Under the trees light has dropped
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In this poetic memoir‚ Engle shares her memories “Enchanted Air: Two Culture‚ Two Win” of her childhood. She is a person who comes from two different cultures -- Cuba and California. In this quote‚ Engle describes her terrible‚ miserable school life in California. She uses three different adjectives to describe how bad she is‚ they are “long” “worried” and “broken”. These three adjectives show Engle has a really terrible state -- her “long braids” are stiff‚ she is ignorant with her “worried eyes”
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Within the article The Enchanted Spectacle‚ Caroline Evans (Fashion Theory‚ 2001) the spectacle of the fashion show and its history has been vividly discussed focusing on its continuous need to be evermore extravagant and vivid to the viewer’s eyes. Within this article she delves into great detail towards both the history and origins of the fashion show and the model‚ and the notion of how the press has portrayed the ideals of the ever-changing fashion show over the years. Throughout the article
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