Vaal University of Technology Faculty of Engineering and Technology Department Electronic Engineering Study / Lecturer guide Digital Communication II EADOM2B index 1 Word of welcome 1 2 Qualification information 2 3 Subject / Module information 3 4 Learning material / Textbook 3 5 Assessment 4 6 How to study 4 7 Time schedule 4 8 Syllabus - Chapter outline‚ Chapter outcomes & due/completion dates 5 1 Word of Welcome The Department of Electronic Engineering welcomes
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Reasons why the company is promoting The Promotional Mix Advertising The Five M’s of Advertising Mission Money Message Media Measurement Example of advertisements that demonstrates one or more of following Source Encoding Source Attractiveness Forms of Encoding used Symbolic Meaning Direct Marketing Interactive/Internet Marketing Sales Promotion Various ways of sales promotion Publicity/Public Relations Personal Selling How digital marketing is playing part (ppt 10‚ slide
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Cross Cultural Communication Presented by Urban Rez Solutions Urban Rez Solu.ons Who we are What we do Our experience Goals and Objectives Global Village City of Toronto Toronto‚ with a population of 2.48 million people (5.5 million in the GTA -‐ Greater Toronto Area) is heralded as one of the
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Lastly‚ the source must consider the culture of the particular society and the aspects of that society where the communication is taking place. When an individual converts his thoughts into words‚ a message is created. The process is also called as encoding. The message is the product of the source or encoder. This product (ultimately) is what we want to say and/or the information we want to convey. Within each message there is content‚ elements‚ treatment‚ structure and code. The message content
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Memory can be defined as a “processes that are used to acquire‚ store‚ retain and later retrieve information. There are three major processes involved in memory: Encoding‚ storage and retrieval” (Cherry 2008‚ para 1). Figuring out how it is different and why people forget is a very interesting topic and will be explained. The term encoding takes information‚ processes it and then stores it for later use. A good example of information that is being encoded can closely be related to a computer. “For
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Data Acquisition and Interfacing Lecture 09 Introduction A data acquisition system consists of many components that are integrated to: • Sense physical variables (use of transducers) • Condition the electrical signal to make it readable by an A/D board • Convert the signal into a digital format acceptable by a computer • Process‚ analyze‚ store‚ and display the acquired data with the help of software Data Acquisition System Block Diagram Flow of information in DAQ 1. 2.
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and recovers (retrieves) MEMORY The ability to retain information over time –Active system that receives‚ stores‚ organizes‚ alters‚ and recovers (retrieves) THREE STAGES/TYPES OF MEMORY •SENSORY •SHORT TERM (WORKING) •LONG TERM THREE PROCESSES •ENCODING •STORING •RETRIEVING Stages of Memory •SENSORY (IN RAW FORM) –The first stage of memory –Stores an exact copy of incoming information •ICONIC memories –Fleeting visual or mental images –Lasts about ½ second •ECHONIC memories –Brief continuation
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(2011) presents a much different idea. According to Meyers the mind still translates incoming information into a sensory memory (Meyers 2011). The second step to this modified version still claims the encoding of the sensory memory into a working memory. This working memory concentrates on the encoding and active processing of current immediate stimuli (Meyers‚ 2011). Over time the information is rehearsed and turned into a long-term memory. The great thing about the working memory concept is that
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Introduction I. Number Systems in Mathematics: A Number system (or system of numeration) is a writing system for expressing numbers‚ that is a mathematical notation for representing number of a given set‚ using graphemes or symbols in a consistent manner. It can be seen as the context that allows the symbols "11" to be interpreted as the binary symbol for three‚ the decimal symbol for eleven‚ or a symbol for other numbers in different bases. Ideally‚ a number system will: * Represent a
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positive identification decision provide a useful guide as to the likely accuracy of the identification. This study extended research on the boundary conditions of the confidence–accuracy (CA) relationship by varying the retention interval between encoding and identification test. Participants (N = 1‚063) viewed one of five different tar- gets in a community setting and attempted an identification from an 8-person target-present or -absent lineup either immediately or several weeks later. Compared
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